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National Arbitration Forum Issues Three Decisions on Internet Trademark Domain Name Disputes

February 8, 2007; 02:07 AM

The National Arbitration Forum recently issued decisions on three separate domain name disputes filed by Magic Johnson, MGM Studios and New Pig Corporation.

"There is a continued demand for a quick, neutral and inexpensive way to resolve Internet trademark disputes," said Curtis Brown, vice president of the National Arbitration Forum, "the National Arbitration Forum usually resolves these complicated disputes in less than two months."

All three decisions were made in accordance with the Uniform Domain Name Dispute Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN) by independent and neutral arbitrators on the National Arbitration Forum's panel.
June Bug Enterprises, on behalf of basketball legend Magic Johnson and his latest venture Magic Johnson Travel Group, submitted a complaint electronically on November 6, 2006. The National Arbitration Forum found that the domain name, resolved to and was being used by to display links to Magic Johnson and LA Lakers apparel and travel agency services.

The arbitrator found that the domain name was confusingly similar to the 'Magic Johnson' and 'Magic Johnson Travel Group' trademarks and that the Respondent had no legitimate interest in the domain name. Furthermore, the Respondent registered the domain name on May 22, 2006, only a few days after the public announcement of the Magic Johnson Travel Group. This registration constitutes opportunistic bad faith. Thus, the arbitrator established all three elements required under the ICANN Policy. On December 27, 2006, the Complainant successfully defended its trademark in domain name arbitration; the domain name was transferred to June Bug Enterprises.
On December 13, 2006, Metro-Goldwyn-Mayer Studios, producer of the 1983 hit movie "WarGames," filed a complaint electronically with the National Arbitration Forum asserting legal rights to the domain name The Respondent, owner, is R.L. Cadenhead. Complainant requested the dispute be decided by a three-member panel.

The Panel concluded that the domain name is identical to the MGM Studios registered service trademark 'War Games.' The Panel found that Mr. Cadenhead registered and used the domain name for pay-per-click advertising for the first six years of ownership. In 2006 he began using it as an online store selling military simulation war games. Because of this bona fide offering of goods, the Respondent proved his rights and legitimate interest in MGM Studios failed to prove all three elements required of the ICANN Policy and because of this, the request for to be transferred was denied on January 31, 2007.
On November 16, 2006, the New Pig Corporation filed a complaint electronically with the National Arbitration Forum against Adam Dicker, the registered owner of New Pig Corporation requested the dispute be decided by a three-member panel.

The Panel found that the domain name was identical to the New Pig Corporation's trademark of "pig" and that Respondent Adam Dicker used the domain name to display pay-per-click links related to the generic term "pig". However, the panel found that the domain name was not registered to take advantage of New Pig Corporation's generic mark. The Respondent registered in good faith based on the dictionary meaning of the term "pig." Although the New Pig Corporation uses "Pig" as a trademark, it failed to meet all three elements required under the ICANN policy to transfer a domain name. The National Arbitration Forum denied the transfer of to New Pig Corporation on January 29, 2007.

Visit for more information on filing domain disputes with the National Arbitration Forum.

About the National Arbitration Forum
The National Arbitration Forum (FORUM) is one of the world's leading providers of alternative dispute resolution (ADR) services, including arbitration and mediation. Committed to the integrity of America's legal process, the National Arbitration Forum administers efficient, cost-effective dispute resolution programs and services for all parties. It maintains a distinguished panel of over 1,500 attorneys and retired judges who follow and apply the substantive law when rendering legal decisions. Mediators and arbitrators on the panel are located across the U.S. and in 35 countries around the world. Established in 1986, the National Arbitration Forum is headquartered in Minneapolis, Minnesota with offices in New Jersey and Southern California. For more information or to sign up for the weekly ADR Law & Policy Update newsletter, visit the National Arbitration Forum's website at

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