With a Growing Portfolio of High-Quality Domain Names, iREIT is Poised to Capitalize on Online Advertising Momentum in 2007; Large Domain Owners Such as iREIT, Demand Media and NameMedia are Transforming Underutilized Domains into Media Properties March 7, 2007; 08:33 AM
Internet REIT (iREIT), a leader in direct search and Internet
advertising, today announced that it has acquired a substantial number
of premium domains over the past several months, following a year of
tremendous growth and market leadership for the company.
Having completed 64 transactions in 2006 and several large transactions in 2007, the company's domain portfolio
now generates traffic of more than 40 million unique users per month
and includes a fast-growing roster of premium sites within key
verticals. Along with other large domain owners such as Demand Media
and NameMedia, iREIT is continuing to focus on turning its portfolio of
domains into a high-value network of media properties in 2007.
Recent company milestones include:
- Continued Success in Portfolio Acquisitions: Since October of 2006,
the company has acquired nine large domain portfolios, adding more than
10 million unique users to the iREIT network.
- Verticalization of Domain Portfolio: As part of the company's
strategy to offer highly targeted advertising opportunities to
partners, iREIT has completed categorization of its portfolio into ten
major verticals: Business & Finance; Dating & Entertainment;
Food; General Search; Health & Medicine; News & Education; Real
Estate; Shopping & Retail; Sports; and Travel & Transportation.
- Addition of Many Premium Names to Portfolio: Over the past few
months, iREIT has acquired a significant number of premium names in its
key verticals, adding domains such as freemovies.com, chatroom.com,
musicdownloads.com, english.com, gocarts.com, livescores.com,
mythology.com, haircare.com, racingcars.com, replays.com,
investorsguide.com, comedyclubs.com, operas.com, erecipes.com,
multivitamins.com, theology.com, teamsports.com and beachresorts.com.
- Investments in Domain Management Infrastructure: iREIT has spent
significant time and resources over the past few quarters laying the
technology foundation to scale its operations and serve advertisers
directly. To this end, the company has developed proprietary domain
management technology and has acquired in-house domain registration
capabilities. These two achievements are critical milestones in the
company's evolution.
"In 2006, iREIT laid a solid foundation for growth by investing in our
technology infrastructure, acquiring quality domains with growing,
recurring traffic, building a world-class team and partnering with
industry leaders," said Craig Snyder, president and chief operating
officer of iREIT. "iREIT is now focused on turning our portfolio into a
tightly integrated network of premier content destinations that give
advertisers a highly effective way to reach millions of engaged
consumers. We are also developing several new, scalable advertising
models that combine the power of our high-volume network with targeted
advertising techniques to deliver high-quality results to advertisers."
Internet REIT (iREIT) is a next-generation Internet media company that
acquires, develops and monetizes high-quality domain names and web
properties. iREIT's domain portfolio includes such premier properties
as the Netster.com portal, Bands.com, CreditReports.com, Shows.com,
eBuy.com, Recipe.com, GoCarts.com, VietnamWar.com, OfficeSupply.com,
and many others. A leading supplier of high-value Internet traffic to
advertisers, iREIT receives more than 40 million visitors per month
through its growing network of media properties. iREIT is a privately
held company based in Houston, Texas. For more information about iREIT,
please visit www.iREIT.com.
Sarah Rivera, Leyl Master Black, Kari Straley |
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