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iREIT Premium Domain Names to Provide Foundation for New Internet Advertising Network

With a Growing Portfolio of High-Quality Domain Names, iREIT is Poised to Capitalize on Online Advertising Momentum in 2007; Large Domain Owners Such as iREIT, Demand Media and NameMedia are Transforming Underutilized Domains into Media Properties

March 7, 2007; 08:33 AM

Internet REIT (iREIT), a leader in direct search and Internet advertising, today announced that it has acquired a substantial number of premium domains over the past several months, following a year of tremendous growth and market leadership for the company.

Having completed 64 transactions in 2006 and several large transactions in 2007, the company's domain portfolio now generates traffic of more than 40 million unique users per month and includes a fast-growing roster of premium sites within key verticals. Along with other large domain owners such as Demand Media and NameMedia, iREIT is continuing to focus on turning its portfolio of domains into a high-value network of media properties in 2007.

Recent company milestones include:

- Continued Success in Portfolio Acquisitions: Since October of 2006, the company has acquired nine large domain portfolios, adding more than 10 million unique users to the iREIT network.

- Verticalization of Domain Portfolio: As part of the company's strategy to offer highly targeted advertising opportunities to partners, iREIT has completed categorization of its portfolio into ten major verticals: Business & Finance; Dating & Entertainment; Food; General Search; Health & Medicine; News & Education; Real Estate; Shopping & Retail; Sports; and Travel & Transportation.

- Addition of Many Premium Names to Portfolio: Over the past few months, iREIT has acquired a significant number of premium names in its key verticals, adding domains such as,,,,,,,,,,,,,,,, and

- Investments in Domain Management Infrastructure: iREIT has spent significant time and resources over the past few quarters laying the technology foundation to scale its operations and serve advertisers directly. To this end, the company has developed proprietary domain management technology and has acquired in-house domain registration capabilities. These two achievements are critical milestones in the company's evolution.

"In 2006, iREIT laid a solid foundation for growth by investing in our technology infrastructure, acquiring quality domains with growing, recurring traffic, building a world-class team and partnering with industry leaders," said Craig Snyder, president and chief operating officer of iREIT. "iREIT is now focused on turning our portfolio into a tightly integrated network of premier content destinations that give advertisers a highly effective way to reach millions of engaged consumers. We are also developing several new, scalable advertising models that combine the power of our high-volume network with targeted advertising techniques to deliver high-quality results to advertisers."

Internet REIT (iREIT) is a next-generation Internet media company that acquires, develops and monetizes high-quality domain names and web properties. iREIT's domain portfolio includes such premier properties as the portal,,,,,,,,, and many others. A leading supplier of high-value Internet traffic to advertisers, iREIT receives more than 40 million visitors per month through its growing network of media properties. iREIT is a privately held company based in Houston, Texas. For more information about iREIT, please visit

Sarah Rivera, Leyl Master Black, Kari Straley

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