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More than $4 Million in Domain Names Sold at Moniker's T.R.A.F.F.I.C WEST Live Auction

March 12, 2007; 03:40 AM

$4.3 million of premium domain names were purchased during Moniker's T.R.A.F.F.I.C WEST Live Auction on Wednesday, March 7 at The Venetian Resort, Hotel and Casino in Las Vegas.

In total, 155 domains, or 67 percent of the domains offered for bid by Moniker, were successfully sold. The average buyer spent over $77,000 during the three hour event. Individual investors and domain focused companies purchased various premium domains, including these top sales:

-                       $650,000
-                       $350,000
-                       $275,000
-                               $225,000
-                   $200,000
-                               $150,000
-                               $120,000
-       $90,000
-                  $85,000
-               $82,500

"Domainers and businesses alike are realizing the value of premium domain names as real investment opportunities," said Monte Cahn, co-founder and CEO of "Wednesday's auction proved that individuals and companies are willing to pay significant sums of money to help manage and grow their online brand reputation. Moniker's sale percentage was more than double what it has averaged at previous auctions. We look forward to the next domain auctions at the Casino Affiliate Convention in Amsterdam in May, T.R.A.F.F.I.C New York in June, Internext in Hollywood, Fla. in August, and T.R.A.F.F.I.C East in Hollywood, Fla. in October, among others scheduled in 2007."

All the top-level domain extensions, including .mobi, .net, and .org. had good representation and sales at the auction. was the highest grossing .mobi domain fetching $85,000, while sold for $50,000 and sold for $36,500.

Silent Auction Continues at

The bidding is not over yet as T.R.A.F.F.I.C. attendees and proxy bidders continue to bid on over 3,500 domain names during Moniker's Silent Auction. The silent auction will run online until March 14, 2007 and provides additional opportunities to purchase premium domain names strategic to overall portfolios. Individuals can access the Silent Auction by visiting

Next Live Auction at Inaugural T.R.A.F.F.I.C. New York

Moniker's next Live Auction of domain names will be during T.R.A.F.F.I.C. New York on June 19-22, 2007 at the Grand Hyatt Hotel. Domain owners interested in selling their names at auction may contact Moniker at [email protected]

About Moniker

Moniker ( is the first and only provider of Domain Asset Management(TM), a complete set of business services that provide companies a single-point-of- access to help manage and maximize the value of their domains. These services include name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales - all backed by unsurpassed customer service and security.

With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industry's first domain appraisal formula. It is considered the industry's premier marketplace to buy and sell domain names.

Customers include savvy investors, Web entrepreneurs and forward-thinking global companies, including Marchex, Nokta, Future Media Architects, AOL, Yahoo, the National Hockey League, Major League Baseball, Lions Gate Films, Bank of America, Microsoft, Jupitermedia, Geosigns, Mainstream Advertising and many others.

Moniker, with headquarters in Pompano Beach, Florida, is an operating unit of Seevast Corporation, a company of marketing services firms that drive sales, build brands and leverage core assets for their clients.

Related Press Releases and Features
Other Press Releases by This Company
More Than 60 Premium Domain Names Sold at the Inaugural Domain Name Auction at PubCon Las Vegas 2007 - December 12, 2007
Moniker Launches New Domain Name Escrow and Transaction Service - August 23, 2007 Brings Adult Domain Name Auction to Internext Expo in Hollywood, Fla. - July 31, 2007



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