Additional $1.2 Million in Domain Names Sold During Moniker's Silent Auction

March 28, 2007; 01:54 AM

Moniker's Silent Auction of premium domain names at T.R.A.F.F.I.C. West netted almost $1.2 million, adding to the $4.3 million already made during the Live Auction at T.R.A.F.F.I.C. West. The Live and Silent auction's combination of nearly $5.5 million made T.R.A.F.F.I.C. West Moniker's most successful auction to date.

"With each new auction Moniker has managed to set new high water marks," noted Ron Jackson, editor and publisher of DN Journal. "They have done a great job of taking what they have learned from previous events and refining the auction process to give the domain industry an exciting new sales platform that offers great opportunities to buyers and sellers alike."

Moniker saw a 96 percent increase in total sales at the Silent Auction at T.R.A.F.F.I.C. West compared with T.R.A.F.F.I.C. East in October 2006. Top sales in the T.R.A.F.F.I.C. West Silent Auction include:

-- UB.com                                 $129,420
-- UsedMotorcycles.com          $105,890
-- Pup.com                                 $39,159
-- KidShoes.com                        $38,610
-- FarmMachinery.com             $35,300
-- PrescriptionMeds.com          $35,300
-- SellRealEstate.com                $31,350
-- PeopleLocator.com                $29,420
-- Screenshots.com                    $29,420
-- Sopranos.com                        $24,297

"Moniker is seeing more domain savvy individuals and companies embrace the Silent Auctions that Moniker hosts in conjunction with T.R.A.F.F.I.C. events," said Monte Cahn, co-founder and CEO of Moniker.com. "We nearly doubled sales at the T.R.A.F.F.I.C. West Silent Auction and we attribute our success to a greater understanding in the value of a domain portfolio and increased interest from domain investors including individuals who cannot make the event."

Moniker continues to see a significant rise in the number of .com's purchased during its Live and Silent Auction events. Overall more than 80 percent of total inventory sold during the last two T.R.A.F.F.I.C. events were .com domains.

Ron Jackson noted that two-thirds of the domains listed in the T.R.A.F.F.I.C. West live auction were sold, doubling the success rate from the previous event. The silent auction also took a huge leap forward with the dollar value of sales doubling from the last auction. With their high profile auction sales, Moniker has accounted for nine of the 20 biggest domain sales reported so far in 2007. That is over four times more Top 20 entries than any other sales venue.

Next Live Auction at Inaugural T.R.A.F.F.I.C. New York

Moniker's next Domain Auction will be a Silent Auction at the Casino Affiliate Convention in Amsterdam. Moniker then returns to the states with one of the highest profile Live Domain Auctions ever held during T.R.A.F.F.I.C. New York on June 19-22, 2007 at the Grand Hyatt Hotel. Additional auctions will also be held at the Affiliate Summit in Miami and Internext in Hollywood, FL. Domain owners interested in selling their names at auction may contact Moniker at [email protected].

About Moniker

Moniker (www.moniker.com) is the first and only provider of Domain Asset Management(TM), a complete set of business services that provide companies a single-point-of- access to help manage and maximize the value of their domains. These services include name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales - all backed by unsurpassed customer service and security.

With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industry's first domain appraisal formula. It is considered the industry's premier marketplace to buy and sell domain names.

Customers include savvy investors, Web entrepreneurs and forward-thinking global companies, including Marchex, Nokta, Future Media Architects, AOL, Yahoo, the National Hockey League, Major League Baseball, Lions Gate Films, Bank of America, Microsoft, Jupitermedia, Geosigns, Mainstream Advertising and many others.

Moniker, with headquarters in Pompano Beach, Florida, is an operating unit of Seevast Corporation, a company of marketing services firms that drive sales, build brands and leverage core assets for their clients.