LeaseThis.com and NameMedia's AfternicDLS Partner to Make Additional 700,000 Premium Domains Available for Leasing
June 21, 2007; 08:24 AM
The partnership will allow LeaseThis.com customers to lease or purchase
AfternicDLS premium domains via the LeaseThis.com Web site.
NameMedia owns the largest portfolio of premium domain names in the
world and the company’s AfternicDLS sales platform was recently named the
industry leader in secondary market domain names by The Domain Name Journal.
With the addition of NameMedia’s AfternicDLS domain inventory,
LeaseThis.com now offers advertisers four million domain names from which to
select their online identity, all of which are available for short- and
The partnership with LeaseThis.com marks the first time NameMedia has
made its domain portfolio available for leasing.
“NameMedia is pleased to partner with LeaseThis.com” said Peter Lamson, senior vice president and general
manager of NameMedia’s domain name marketplace. “Our AfternicDLS objective
is to assist businesses worldwide in finding the perfect digital identity for
their business. In addition to our leading domain sales marketplace, we are delighted
to add leasing as a viable option for businesses to build their online
In addition to offering flexible domain leases, the LeaseThis.com model also eliminates the industry issue of click fraud. Its flat rate free structure eliminates the incentive for click fraud, which is caused by repeatedly clicking on advertising links to purposely drive up the cost for the advertiser in a pay-per-click model.
“As direct search continues to grow, premium domains are
becoming more important for advertisers to secure,” said Jonathan
Boswell, CEO, LeaseThis.com. “NameMedia has strategically built a
portfolio of coveted domains. The addition of their domains to LeaseThis.com
provides advertisers with even more options for branding their business and
LeaseThis.com, which launched earlier this month, has posted nearly
100,000 of NameMedia’s domains to its site. The remainder of the domains
will be incorporated throughout the year.
NameMedia is the industry leader in Direct Search and the marketplace for
premium domain names. The company leverages the power of Direct Search through
a proprietary publishing platform that creates revenue-generating search
destinations, including the company's network of vertical online properties.
NameMedia also has the industry's largest marketplace for buying and
selling premium domain names. NameMedia is a privately-held, venture-backed
company headquartered outside Boston in Waltham, Massachusetts.
For more information, visit www.namemedia.com.
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