LeaseThis.com and NameMedia's AfternicDLS Partner to Make Additional 700,000 Premium Domains Available for Leasing

June 21, 2007; 08:24 AM
NEW YORK, NY – NameMedia’s Afternic Domain Listing Service (DLS) and LeaseThis.com today announced a strategic marketing partnership that will expand LeaseThis.com inventory by 700,000 premium domains names.

The partnership will allow LeaseThis.com customers to lease or purchase AfternicDLS premium domains via the LeaseThis.com Web site.

NameMedia owns the largest portfolio of premium domain names in the world and the company’s AfternicDLS sales platform was recently named the industry leader in secondary market domain names by The Domain Name Journal.

With the addition of NameMedia’s AfternicDLS domain inventory, LeaseThis.com now offers advertisers four million domain names from which to select their online identity, all of which are available for short- and long-term leasing.

The partnership with LeaseThis.com marks the first time NameMedia has made its domain portfolio available for leasing.

“NameMedia is pleased to partner with LeaseThis.com” said Peter Lamson, senior vice president and general manager of NameMedia’s domain name marketplace. “Our AfternicDLS objective is to assist businesses worldwide in finding the perfect digital identity for their business.  In addition to our leading domain sales marketplace, we are delighted to add leasing as a viable option for businesses to build their online presence.”

In addition to offering flexible domain leases, the LeaseThis.com model also eliminates the industry issue of click fraud. Its flat rate free structure eliminates the incentive for click fraud, which is caused by repeatedly clicking on advertising links to purposely drive up the cost for the advertiser in a pay-per-click model.

 “As direct search continues to grow, premium domains are becoming more important for advertisers to secure,” said Jonathan Boswell, CEO, LeaseThis.com.  “NameMedia has strategically built a portfolio of coveted domains.  The addition of their domains to LeaseThis.com provides advertisers with even more options for branding their business and attracting consumers.”

LeaseThis.com, which launched earlier this month, has posted nearly 100,000 of NameMedia’s domains to its site.  The remainder of the domains will be incorporated throughout the year.

About NameMedia

NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties.  NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit www.namemedia.com.

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