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China Springboard to Offer AfternicDLS Premium Domain Names to Rapidly Expanding Chinese Market

July 27, 2007; 12:42 AM
NameMedia announced a strategic marketing partnership with Beijing-based China Springboard, a provider of online media services including domain name traffic monetization, resale and support services.

Through the partnership, NameMedias AfternicDLS domain sales platform will provide China Springboards customers with access to more than two million premium domain names for purchase.

China Springboard is uniquely positioned to penetrate the rapidly growing Chinese market. Providing China Springboard customers with access to AfternicDLS premium domains will enable China-based businesses to more effectively compete on the global ecommerce stage, said Peter Lamson, senior vice president and general manager of NameMedias domain name marketplace.

AfternicDLS and sister company BuyDomains were recently recognized by the Domain Name Journal as the worlds largest marketplace for secondary domain names. AfternicDLS provides one-stop shopping for domain owners worldwide; including domain sales, custom domain valuation appraisals, anonymous buyer services, domain escrow services for secure domain transactions, and the Active Audience parking platform.

We are pleased to partner with NameMedia. Together our companies will bring quality Internet real estate to Chinese businesses and domain investors. With a Chinese domestic market size estimated at twenty million small- and medium-sized businesses, our agreement will provide Chinese customers with access to millions of domain names previously unavailable to the Chinese business community., said Alex Lee, chief executive officer of China Springboard. We look forward to a prolonged and rewarding relationship with NameMedia.

Located at, the AfternicDLS provides domain sellers with the ability to sell domains though a global distribution network, driving higher sales volume and achieving maximum pricing for its membership. NameMedia has expanded its distribution network to more than sixty marketing partners, including eight of the worlds top ten registrars, making it the broadest distribution network in the world for secondary market domain names.

About NameMedia

NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit

About China Springboard

China Springboard is a China-based online media company providing leading edge domain name and online advertising solutions. The company leverages the power of direct navigation Internet traffic to offer revenue generating solutions to its customers and online advertisers.

China Springboard is a CNNIC accredited registrar and provides .CN domain registration and domain name management tools. For more information please contact [email protected].

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