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CitizenHawk TypoAlert: Cybersquatting on Celebrity Names is Big BusinessAugust 8, 2007; 02:24 AM
Angelina Jolie - 371 Digital thieves use sophisticated, automated systems to purchase dozens, if not hundreds, of possible misspellings of domain names. This practice, called cybersquatting or typosquatting, allows them to build vast networks of web sites to siphon traffic away from legitimate companies. The sheer size of cybersquatters' networks virtually guarantees that if a user makes an error in typing a brand name, they will be redirected to a typosquatter's network. "Paparazzi aren't the only ones making money off people's fascination with celebrities - cybersquatters are flagrantly hijacking the names of many major stars," said Ari Master, co-founder and COO of CitizenHawk. "A celebrity's name is their brand, and cybersquatters who leverage a celebrity brand to drive traffic to websites not associated with that star are devaluing the strength of that brand. We encourage celebrities and their managers to address the misuse of their names online." For an immediate, free estimate of how many typosquatters are leveraging a celebrity name to generate misdirected internet traffic, please visit www.citizenhawk.com.
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