LeaseThis.com Makes the Domain Distribution Network Inventory Available for Lease

Partnership Adds 500,000 Domains to LeaseThis.com’s Online Marketplace

August 8, 2007; 02:33 AM
LeaseThis.com, the primary source for domain asset solutions, announced that it will begin offering for lease 500,000 domains (also known as URLs) managed by the Domain Distribution Network (DDN), a product of Dark Blue Sea Ltd, an Australian-based Internet company specializing in domain names and direct navigation. The addition of the Domain Distribution Networks’ inventory brings LeaseThis.com’s stock to nearly four million domain names, all of which will be available for short- and long-term leasing at a flat rate.

“We define premium domains as domains that are memorable, marketable and often based on popular search terms. These domains allow advertisers to brand their business and immediately target their audience,” said Dan Warner, COO, Dark Blue Sea. “Previously, advertisers only had the option to buy these domains, but LeaseThis.com has changed the model by offering premium Internet properties for 'lease'.”

In addition to offering flexible domain leases, the LeaseThis.com model also eliminates the industry issue of click fraud. Its flat rate fee structure eliminates the incentive for click fraud, which is caused by repeatedly clicking on advertising links to purposely drive up the cost for the advertiser in a pay-per-click model.

“LeaseThis.com has developed an online marketplace to connect advertisers and domain owners,” said Jonathan Boswell, CEO, LeaseThis.com. “The addition of the Domain Distribution Networks’ inventory enhances our current offering of domains and provides advertisers with greater options to brand their business or campaign.”

LeaseThis.com has posted more than 350,000 of Domain Distribution Networks’ inventory to its site. The remainder of the domains will be incorporated throughout the year.

About LeaseThis.com

By leasing premier domain assets at a flat rate, LeaseThis.com guarantees advertisers exclusive use of a domain brand with none of the fraud. LeaseThis.com, headquartered in Los Angeles, California, is dedicated to creating innovative solutions that open new marketplaces to advertisers and domain owners while eliminating the challenges advertisers and ad agencies face when working with domain assets. For more information, visit www.LeaseThis.com.

About the Domain Distribution Network and the Dark Blue Sea Group

The Domain Distribution Network provides premium domain distribution and fulfillment services for over 500,000 high quality, commercially focused, generic keyword domain names. The Domain Distribution Network is operated by the Australian listed company, Dark Blue Sea Ltd. Dark Blue Sea are the direct navigation experts, whose suite of products including Fabulous.com (an ICANN accredited domain name registrar), DarkBlue.com (online advertising affiliate network) and Roar.com / PageSeeker.com (its online advertising portals) provide a fully integrated package. Dark Blue Sea is listed on the Australian Stock Exchange (code: DBS) and has a Level 1 over-the-counter ADR program through the Bank of New York (code: DKBLY). For more information, visit www.DomainDistribution.com and www.DarkBlueSea.com.