Emerchants Help Consumers Stay Safe Online With Comodo Certificates with Green Trust Indicators
August 24, 2007; 08:37 AM
Jersey City, NJ -- According to a recent study by Consumers Telecommunications Network, titled Surfing on Thin Ice, (June 2007), a significant number of consumers (approximately 75%) are aware that shopping online can pose risks to their identities should their sensitive information be stolen. While consumers are keenly aware of the dangers, more than half (approximately 53%) do not feel they have adequate methods to protect themselves. For both current and prospective eMerchants, particularly newer and smaller ones, consumers' lack of trust with online merchants can make the job of starting or growing an online business much more difficult. To combat this problem, Comodo is offering several solutions that can help eMerchants achieve consumer trust. One effective solution are Comodo's line of digital certificates that can be incorporated into an eMerchant's website which provide new conspicuous visual "trust indicators" that assure consumers of a site's authenticity before they provide any sensitive information.
To help consumers overcome concerns about shopping online, merchants can provide reassuring green "trust indicators" signifying that they are on trustworthy, authenticated site in the form of a green browser address bar in Comodo Extended Validation (EV) SSL Certificates, and a green box outlining their entire computer display in the case of Comodo Content Verification Certificates (CVCs). When deployed in tandem, these solutions provide a new level of consumer trust assurance that covers the entire user online experience, starting from when a consumer enters the site and providing assurance up to when their transaction has been completed.
"Business customers are looking for better ways to deliver trust to site visitors," said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo. "Comodo is working to develop and deliver better trust-based solutions to consumers. We are always looking at how we can provide a greater business value to our eMerchant customers through a broad range of digital certificates and other innovative solutions."
Content Verification Certificates (CVC)
CVCs in Action (A Real World Example on a Bank Site)
2. EV SSL Certificates
EV SSL Certificates in Action (A Real World Example on an eMerchant's Site)
Together, CVCs with VerificationEngine and EV SSL certificates provide site visitors with powerful new visual trust indicators. These Green Trust indicators deliver a new level of confidence from the moment the consumer reaches the site until they are ready to buy, which means an eMerchant will stand a greater chance of overcoming consumers' ongoing concerns about safely transacting business online.
To download VerificationEngine, please visit: www.vengine.com
The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSL, Code Signing, Content Verification and E-Mail Certificates; award winning PC security software; vulnerability scanning services for PCI Compliance; secure e-mail and fax services.
Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet's ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.
For additional information on Comodo - Creating Trust Online™ visit http://www.comodo.com
For more information, media representatives should contact: Judy Shapiro, Comodo, (201) 963-9471
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