dotMobi to Launch Special Premium Name Auction Series

Highly desired domain names, including ask.mobi, atm.mobi, cars.mobi, love.mobi and moto.mobi to be made available.

September 14, 2007; 12:50 AM
DUBLIN, Ireland and WASHINGTON, DC – dotMobi announced on Thursday the first in a series of three monthly online auctions for highly desired premium domain names, including ask.mobi, atm.mobi, cars.mobi, love.mobi and moto.mobi.

Beginning Wednesday, September 26 – the first anniversary of .mobi's general availability – 100 "Premium Names" will be auctioned through Sedo.com with other auctions to follow in October and November.

The dotMobi Premium Names list is a set of more than 5,500 commonly used words that the dotMobi domain name registry set aside during its formation. dotMobi is the first domain company to offer selected names directly to the market via an auction process rather than a traditional "first come, first served" process.

"The mobile web is bigger than the PC-based, wired web with more than 1.6 billion Internet-enabled consumers walking around the world. Brands need an easy-to-remember way to attract consumers on the go. dotMobi has one of the highest sought-after list of in-demand domain names in the world," said Trey Harvin, CEO of dotMobi. “dotMobi is selling these highly-sought after names through Sedo because they are one of the main places on the internet where brand managers search for domain names.”

Tim Schumacher, CEO of Sedo, said, "dotMobi’s premium names are specifically designed for people wanting to reach a mobile audience. Sedo’s buyers have been lining up for more than a year now to get a chance to buy these dotMobi names. We are excited that dotMobi will use us as their first online auction. "

Any company or individual will be able to bid on the Premium Names offered by Sedo. The auction rules will follow Sedo’s standard auction terms and conditions. dotMobi does have some minimal requirements for the buyer, such as:

• Domain to be registered by auction winner within 10 days of receiving authorization code

• Site to initially consist of a dotMobi compliant parking page (available via Sedo.com)

• Best efforts to create, launch and operate a live web site with relevant content within six months. For example, acupuncture.mobi should not display a site for car sales.

• Fully compliant site with an http://ready.mobi score of at least 4/5 (highest score is 5/5).

Full information, including the list of auction names, is located on the dotMobi web site at http://premiumauction.mobi.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi.Visit the dotMobi blog at http://blog.mobi.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than seven million listings. The success of Sedo's model has attracted a global membership base of more than 350,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com).

For additional information, please visit www.sedo.com.