Walt Disney Internet Group Debuts Disney Site for Mobile Making the World of Disney Available on the Go
October 11, 2007; 02:54 AM
“Through this new mobile web
site, we provide consumers with anywhere, anytime access to Disney,” said
Larry Shapiro, executive vice president and general manager, North American
Mobile, Walt Disney Internet Group. “The site builds on our
multiplatform efforts, as it will eventually provide further integration with
activities on Disney.com, including Disney.com XD and Disney’s virtual
worlds, and will provide a pathway for The Walt Disney Company’s offline
divisions to reach their consumers through mobile.”
The mobile site includes streaming
video and audio clips, games, photos, showtimes, TV schedules, polls, quizzes
and more and is an ever-evolving entity with new features,
functionalities, and interactive personalized experiences being added
Created by mDisney, a unit of WDIG, the mobile site menu bars and categories that subscribers may navigate through include:
Each category features additional
links to information on the selected shows, movies, attractions, games and
multimedia. Guests with audio and video capable mobile handsets, and
parental permission if under 18, may watch
video clips from popular Disney Channel shows and upcoming Disney movies as
well as listen to audio clips from Radio Disney.
The debut of the mobile site follows the
February 2007 launch of a new Disney.com Web site, the No. 1 site on the
Internet for families.
In August 2007, Disney.com broke its monthly traffic record with more than 23
million unique monthly visitors.
About Walt Disney Internet Group
The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and informational content and services for the Internet and mobile devices for audiences around the world. WDIG is both a developer of unique new media experiences specifically designed for Internet and mobile media and a developer of new platforms for distributing content selected from broad, existing entertainment divisions and libraries of The Walt Disney Company (NYSE: DIS). With a portfolio of products and services designed with quality and guest safety in mind, WDIG’s integration of Disney’s unmatched breadth of content with a best-practices approach to Internet and mobile technology drives multiple revenue streams from premium content offerings, advertising and e-commerce. WDIG’s suite of properties includes Disney.com, Family.com, Movies.com, and mDisney mobile entertainment. WDIG is an industry leader in online virtual worlds for kids and families, with offerings including Disney’s Club Penguin, Disney’s Toontown Online and the upcoming Pirates of the Caribbean Online and Disney Fairies. WDIG, which is headquartered in North Hollywood, Calif., has operations in Asia-Pacific and Europe and across the Americas.
Nielsen//NetRatings August 2007
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