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Walt Disney Internet Group Debuts Disney Site for Mobile Making the World of Disney Available on the Go

October 11, 2007; 02:54 AM
North Hollywood, Calif. -- The Walt Disney Internet Group (WDIG) launched a free, ad-supported mobile phone version of that allows users to access the world of Disney on their cell phones. The new mobile site leverages, the number one online family destination, as well as features developed specifically for mobile, and further extends Disney’s world class entertainment from movies, television, music, live events, theme parks and more to the wireless arena. The site can be reached by texting the keyword “Disney” to 347639 (Disney) or by entering the address into a cell phone’s web browser.

“Through this new mobile web site, we provide consumers with anywhere, anytime access to Disney,” said Larry Shapiro, executive vice president and general manager, North American Mobile, Walt Disney Internet Group.  “The site builds on our multiplatform efforts, as it will eventually provide further integration with activities on, including XD and Disney’s virtual worlds, and will provide a pathway for The Walt Disney Company’s offline divisions to reach their consumers through mobile.”

The mobile site includes streaming video and audio clips, games, photos, showtimes, TV schedules, polls, quizzes and more and is an ever-evolving entity with new features, functionalities, and interactive personalized experiences being added frequently.

Created by mDisney, a unit of WDIG, the mobile site menu bars and categories that subscribers may navigate through include:

  • Movies
  • Television
  • Games
  • Music
  • Live Events
  • Travel

Each category features additional links to information on the selected shows, movies, attractions, games and multimedia.  Guests with audio and video capable mobile handsets, and parental permission if under 18, may watch video clips from popular Disney Channel shows and upcoming Disney movies as well as listen to audio clips from Radio Disney.[1] 

The debut of the mobile site follows the February 2007 launch of a new Web site, the No. 1 site on the Internet for families.[2]  In August 2007, broke its monthly traffic record with more than 23 million unique monthly visitors.

About Walt Disney Internet Group

The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and informational content and services for the Internet and mobile devices for audiences around the world. WDIG is both a developer of unique new media experiences specifically designed for Internet and mobile media and a developer of new platforms for distributing content selected from broad, existing entertainment divisions and libraries of The Walt Disney Company (NYSE: DIS).  With a portfolio of products and services designed with quality and guest safety in mind, WDIG’s integration of Disney’s unmatched breadth of content with a best-practices approach to Internet and mobile technology drives multiple revenue streams from premium content offerings, advertising and e-commerce.  WDIG’s suite of properties includes,,, and mDisney mobile entertainment.  WDIG is an industry leader in online virtual worlds for kids and families, with offerings including Disney’s Club Penguin, Disney’s Toontown Online and the upcoming Pirates of the Caribbean Online and Disney Fairies.    WDIG, which is headquartered in North Hollywood, Calif., has operations in Asia-Pacific and Europe and across the Americas.

[1]  This mobile site is data intensive. A user may be able to avoid additional charges by upgrading to an unlimited data plan with his or her mobile service provider.  Each user should check with his or her mobile service for details.  Users under 18 years old should have a parent’s permission before streaming or downloading mobile content.

[2] Nielsen//NetRatings August 2007

Media Contacts: Zeno Group for mDisney, Christine Goldenberg, 310-566-3983
[email protected]



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