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SnapNames Extends Reach To Live Auctions

SnapNames Live will debut at DOMAINfest Global’s Hollywood Event in January 2008; Transparency, Online Bidding are Hallmarks

October 18, 2007; 10:25 AM

Portland, OR – SnapNames, an company and the volume leader in aftermarket domain sales, will debut SnapNames Live™, a live auction system for premium domains, at DOMAINfest Global’s Hollywood, California event in January 2008.

SnapNames Live uses as its foundation the company’s proven high volume online auction platform. Long a favorite of the world’s largest domain name buyers and sellers, SnapNames leads the auction market with tens of thousands of completed sales and transfers each month.

The new service demonstrates SnapNames’ commitment to expanding the domain aftermarket by bringing a new level of transparency and operational excellence to premium auction events.

In partnership with DomainSponsor, the producer of DOMAINfest Global, SnapNames Live will conduct a themed, premium auction each day of the conference, rather than a single monolithic event.

“We’ve learned from attendees that one of the main reasons they attend domain name conferences is to buy and sell names,” said SnapNames CEO Sudhir Bhagwan. “In recognition of this, we’re featuring auctions each day of the event. This allows us to offer shorter and more targeted auctions that minimize bidder fatigue, keep interest high, and reach more segments of the audience.”

SnapNames Live builds on the company’s recently-launched individual seller program, where names are listed at the seller’s choice of reserve pricing in a fast-moving, competitive daily auction.

SnapNames Live features

SnapNames Live will feature premium names, and deliver equal advantages to both buyers and sellers. System features include:

  • Seamless integration of live and online bidding
    • Bidders present at the event can use the online bidding interface to maintain privacy.
    • Sellers benefit by exposure of inventory to the largest pool of interested bidders around the world.
  • Robust pre- and post-event alerts and supporting information
    • Buyers and sellers always know where they are in the sales process.
    • Clear, step-by-step instructions keep the process moving during settlement.
  • Limited exclusivity
    • To prevent unnecessary limitation of sellers’ options, names are subject to exclusivity restrictions only while being actively marketed for a specific event.
  • Automated settlement
    • Transactions will be fully settled, with names delivered and funds paid, within 30 days in most cases.
  • Market reach
    • Together, SnapNames and DomainSponsor offer direct access to the largest and most sophisticated pool of domain buyers and sellers.
  • Multiple opportunities to sell
    • Several short auctions will be offered at DOMAINfest, rather than one lengthy event.
    • Names not selected for offering at DOMAINfest can be offered through SnapNames’ daily premium auctions.
    • Unlike others that feature a single "silent" auction for relatively few participants, SnapNames extends domain name visibility beyond a single limited-reach silent auction to present names daily to tens of thousands of qualified bidders.

Name submissions invited

Name sellers are encouraged to save their best names for the largest and most competitive auction yet.

Interested parties may formally submit domain names for consideration beginning in mid-November. Watch for details at In the meantime, additional information is available for buyers and sellers by e-mailing to [email protected] The DOMAINfest website will also have additional information at Alert subscriptions will be available later in 2007.

All DOMAINfest guests will receive VIP treatment. DOMAINfest Global is open to domain professionals as well as those interested in the growing domain industry. Registration is $795. Existing or new DomainSponsor members are eligible to receive a rebate of up to 100% of the cost of an individual registration. To learn more, visit

About SnapNames

Founded in 2000, SnapNames operates the largest auction of expired and deleting domain names. Partnering with the world’s largest and best-known registrars and service providers, SnapNames uses its innovative, patent-pending technology to give its customers exclusive first access to the world’s largest inventory of high-traffic, brand-able and investment-grade domain names every day. SnapNames is headquartered in Portland, Oregon, and was ranked #5 in the 2007 Fastest Growing Private 100 companies in Oregon. SnapNames is a wholly-owned subsidiary of For more information, visit


DomainSponsor is the leader in domain monetization, serving domain owners since 2002. It monetizes more than two and a half million domain names and has more than 100 million unique visitors per month. To learn more, please visit


Founded in 2000, is a technology-driven online marketing solutions company, with two primary divisions – Oversee Domain Services and Oversee Marketing Services. Headquartered in Los Angeles with offices in Portland, Oregon and San Mateo, California, the company has over 200 employees. Some of Oversee’s key brands include SnapNames®, DomainSponsor™, and™, a top consumer financial services portal. Oversee has been growing profitably since inception.

Oversee was recently named to the Inc. 500 and was recently ranked 3rd in Deloitte’s Technology Fast 50 Program for Los Angeles. Oversee was also named “Internet and New Media Company of the Year” by the Technology Council of Southern California, and its CEO and Co-Founder, Lawrence Ng, was named a winner of the 2007 Ernst & Young Entrepreneur of the Year award for the Greater Los Angeles program in the technology category. To learn more, please visit

Mason Cole,, Inc., (503) 459-5702, (503) 407-2555 (cell), [email protected]

Corinne Forti, Oversee Public Relations, (805) 498-0113, (805) 368-8665 (cell), [email protected]

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