NameMedia Launches Domain Auction Sales Platform

December 20, 2007; 06:21 AM

WALTHAM, Mass.--(BUSINESS WIRE)--NameMedia today announced the launch of Afternic Auctions on the company’s award-winning AfternicDLS domain sales platform. With this launch, NameMedia expands AfternicDLS’ suite of products to include exclusive pre-expiry domain auctions. These daily auctions will allow buyers to purchase domain names from among thousands of names that have not been renewed by their owners prior to expiration.

“We are pleased to further enhance our marketplace by operating exclusive, daily domain name auctions,” said Pete Lamson, senior vice president and general manager of NameMedia’s marketplace. “The Afternic Auction platform, backed by Afternic’s personalized service and flexible bidding options, gives domain buyers another source of premium domain names.”

The Afternic Auction platform, launched after extensive customer usability testing, includes the following product benefits:

• Simple search functionality and bidding interface
• 35 day “Preorder” period, followed by extended 5 day auction
• Individually prepared Domain Appraisals available for every auctioned name
• Personalized bid management system including: Bid Increase Alerts, Domain Watch Lists, Closing Soon Reminders and more
• Capability to download the inventory of upcoming auctions to facilitate analysis and bidding strategies
• Secure domain escrow process

“Customer reaction during beta testing was very positive, particularly with respect to the platform’s search technology, bidding interface and bid management summary,” said Adam Gross, product director for NameMedia’s domain marketplace. “We look forward to this launch of another new service for our customers.”

For more information, visit www.Afternic.com.

About NameMedia

NameMedia operates a leading targeted online media business and a leading online marketplace for domain names. Further information is available at www.namemedia.com.

Source: www.businesswire.com