Salient Properties and Domain Strategies Team Up to Develop WiFi.com Domain
A New Model of Domain Development via Partnership is Born
January 29, 2008; 02:02 AM
Seattle, WA- Salient Properties, LLC and Domain Strategies, Inc. announced today the launch of a new company - WiFi.Com, LLC. - created to build the WiFi.com domain into a leading technology centric business in the rapidly growing WiFi industry.
Stuart Wood, President of Salient Properties, purchased Wifi.com in 2006 for $225,000 and built it into a WiFi technology portal generating advertising revenue. According to Stuart, “There are three primary ways to monetize a domain: Selling the domain, parking the domain or building it out. I felt that to get the full value out of the domain, it needed a bigger – broader business built on top of WiFi.com name. Rob Monster and his team convinced me there was a bigger business to be created so we partnered up.”
Domain Strategies is spearheading a partnership model with WiFi.com, as well as other premium properties to develop top tier generic domains into valuable, branded businesses. Thousands of high quality domains on the .com and.net TLDs are generating revenue through domain parking when they could be developed into much more valuable enterprises. The common metaphor used to describe this effect is that the domain name is a valuable piece of land which has worth in and of itself. By putting the right structure on the piece of land, you can often create a great deal of value.
Rob Monster, Founder and Chairman of Domain Strategies,
explained the model further, “By partnering with the premium domain owner and
aligning interests through a joint ownership of a new company, we are able to focus
available capital on the building of the business rather than simply buying a
domain.” Rob continued, “There is certainly a place for an outright purchase
and build of a domain as has been done with HealthCare.com and Patents.com.
However that requires a significant amount of capital and also precludes the
domain owner from participating in the upside. By partnering, we extend the
range of our capital, include the domain owner in the vision and allow everyone
to participate in a significant increase in value of the enterprise.”
Domain Strategies’ portfolio of domains under management includes more than 5,000 domains controlled by Monster Venture Partners, more than 600 domains controlled by Internet Real Estate Group, as well as selected domains from some of the leading domain portfolio companies from around the world.
About Salient Properties
Salient Properties (www.salientproperties.com) was formed in 2005 to invest and develop both “virtual” and “real” estate properties. Located in Wisconsin, Salient has a number of rental properties as well as ownership of some premium domains such as WiFi.com, Scams.net and BuildsOut.com.
About Domain Strategies, Inc,
Domain Strategies (www.domainstrategies.com) is a pioneering leader in the field of internet domain development. The company partners with domain owners, visionary entrepreneurs and smart capital to unlock hidden value in high quality internet domain names. Using a proprietary three step process for domain assessment and development, Domain Strategies unlocks intrinsic domain value by assisting domain owners to build a value added business on top of their domain name foundation.
About Monster Venture Partners, LLC
Monster Venture Partners (www.monsterventurepartners.com) is a new breed of early-stage venture capital firm based in Seattle. Our investment philosophy is to engage in a genuine hands-on partnership with founders to jointly create value for all stakeholders. For larger opportunities, we co-invest with leading investors from around the world, selecting from a universe of like-minded investors who are able to add strategic value. We are focused on three primary verticals: (1) marketing technology, (2) consumer healthcare, and (3) global consumer internet.
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