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Sedo Launches Report on the Growth of Secondary Internet Domain Name Market in 2007

Internet domain name sales in the secondary market total £37 million

February 4, 2008; 12:05 PM

Cologne, Germany, January 23rd 2008 – Sedo, the leading online market place for buying and selling Internet domain names and websites, has launched its annual report on the growth of the secondary Internet domain name market in 2007. The report, which has tracked the state of the secondary Internet domain market annually since 2004, unveils the latest figures for 2007. It is available to download by visiting:

In 2007, Sedo transferred over 27,000 Internet domain names through its marketplace, a 53 per cent increase on 2006. The increase is attributed to a shortage of names in the primary market and an increase in organisations and investors purchasing generic names. Highlights from the report include:

  • Total sales of £37 million for 2007, up £14 million from the previous year
  • .com accounted for 76 per cent of total sales
  • Average sale prices for .com rose by 54 per cent
  • The top three reported Internet domain name sales in 2007 were (£560,000), (£250,000) and (£180,000)
  • Sedo paid out more than £25 million to its customers who use its domain parking service. This generates revenue through the placement of online advertisements for unused Internet domains

Nora Nanayakkara, business development director, Sedo UK, commented: “The report highlights another record year for the secondary Internet domain name market. UK organisations and investors are becoming more aware of the value of Sedo’s marketplace in buying and selling Internet domains and websites. With the recent launch of a Sedo office in the UK as well, we’re committed to supporting this growth by providing the UK market with local dedicated resources for domain monetisation and domain trading.”


About Sedo

Sedo, an acronym for Search Engine for Domain Offers, is the leading online marketplace for buying and selling Internet domain names and websites. It has assembled the world's largest database of Internet domain names for sale with more than 8 million listings. The success of Sedo's model has attracted a global membership base of more than 500,000 customers. It is headquartered in Cologne, Germany and majority owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo provides regional versions of its site for the UK (, France (, Germany (, and Spain (

For additional information, please visit



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