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Dotster names Dan Frechtling chief marketing officer and Ross Johnston vice president of business development

February 14, 2008; 06:44 AM

Vancouver, Wash. – Dotster, Inc., one of the world’s largest domain registration and Web hosting companies, announces that Dan Frechtling has joined the company as Chief Marketing Officer (CMO) and Ross Johnston has joined as Vice President of Business Development. Both come to the company with many years of successful management, marketing and leadership skill and experience.

“Dotster is proud to welcome Dan Frechtling and Ross Johnston to our executive management team. Both have stellar track records in helping to elevate and grow successful Internet services and other leading businesses,” said Clint Page, CEO of Dotster, Inc. “We look forward to Dan and Ross helping Dotster further achieve its aggressive business goals in the marketplace.”

As the CMO, Frechtling will have global responsibility in shaping Dotster’s strategic marketing vision and growing company revenues. He is responsible for market research and analysis, product management, marketing communications, direct marketing and sales.

Frechtling comes to Dotster with over 15 years of marketing and management experience. Most recently, Frechtling was Senior Vice President, Marketing and Business Development at Knowledge Learning, the largest U.S. early education company. In this role, Frechtling developed an improved value proposition and brand identity for leading brand KinderCare, led one of the largest retail re-brands, significantly lowered customer acquisition costs and improved sales and marketing productivity with new CRM and other IT systems. Before joining Knowledge Learning, Frechtling was VP Strategic Planning and Director, Worldwide Marketing for Mattel, Inc. Prior to that he was Vice President at and held management positions at .tv Corporation, General Mills and McKinsey & Company.

As Vice President of Business Development, Johnston will develop new strategic partnerships within the United States and internationally, which will enable Dotster’s various platforms to acquire new customers. He is responsible for developing partnerships that can be established within the online space as well as offline, such as retail outlets, magazines, radio, etc. Johnston will also be responsible for tracking media effectiveness and developing models to determine project paybacks, supporting business plan development and working with the various stakeholders and other team members to ensure projects are scoped, designed and delivered.

Johnston joins Dotster with nearly twenty years of business development and marketing experience. Prior to Dotster, Johnston was Senior Director, Business Development for CNET Networks, the leading technology Web site company. In this position, Johnston managed all aspects of new customer acquisition, business development and partner management for CNET Web properties. He also developed monetization strategies for and maintained relationships with key customers, managed CNET’s shopping program and maintained relationships with a wide base of merchant partners and affiliates. Before his work with CNET Networks, Johnston held roles with the LexisNexis Corporation in market planning and business development. Johnston previously also held management roles with Neoforma Inc., Eclipse Technologies and Barclays Global Investors.

About Dotster, Inc.

Dotster is one of the largest ICANN-accredited domain name registration and Web site hosting companies in the world. Launched in 2000, Dotster was among the first to offer long-term domain registrations and discounted pricing. Customers now turn to Dotster for its ability to deliver marketable domain names, Web site building tools, Web site design, Search Engine Optimization (SEO) solutions and reliable Web hosting. Dotster specializes in providing affordable, quality service to hosting resellers, bulk domain name buyers and developers who require virtual private servers and other high-end hosting services. For more information, please visit

CONTACT:Michael Ingalls (x124)
Chrissy Carney (x117)
HWH PR/New Media
PHONE: (212) 355-5049
E-MAIL: [email protected]
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