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Tucows reveals key domain name portfolio assets

February 20, 2008; 08:21 AM

TORONTO, Feb. 20 /PRNewswire-FirstCall/ - Tucows Inc., (AMEX:TCX,
TSX:TC) a leading provider of Internet services to web hosting companies
and ISPs worldwide, today announced that as of February 14, 2008 the
Company had over 150,000 Internet domain names in its private domain name
portfolio, including the following:

- Over 1,000 "Gems." These domain names are considered to have the
highest potential value in the portfolio. A sample of 100 of these
names is included below.

- 39,000 Surnames. Tucows owns over 65 percent of North American's
surnames as domain names. These surnames form the foundation of
Tucows' Personal Names Service, a recently launched service that
allows users to obtain their personal name, for example [email protected] for email and for a web address.

- 22,000 Brandable Names. A brandable domain name is intended to stick
in the heads of users and conveys the nature of the website it leads
to or the business it represents. These domains are sold or leased to
business owners and individuals focused on building a brand.

- 88,000 Direct Navigation Names. Direct navigation names are primarily
monetized through targeted pay-per-click advertising.
"In today's marketplace, domain names are essential for marketing and
brand awareness," said Elliot Noss, President and CEO of Tucows.
"Companies, both large and small, are willing to invest in high-quality
domain names to ensure visibility of their brands and steady traffic to
their websites."

"Over the past two years, Tucows has built a portfolio of domain names
that we view as one of the best in the world. We have sold thousands of
these names to date, and we will continue to pursue sales of domain names
from our portfolio both individually and as bundles."

Bill Sweetman, General Manager of the Tucows Domain Portfolio, added,
"In addition, we have put our resources toward building a proprietary set
of tools that allow us to grade and segment our inventory of domain names
so we can make smarter and faster decisions in domain name transactions.
While we cannot quantify our portfolio in financial terms, we believe this
portfolio will be of great value to Tucows, and it is an integral part of
our strategy to unlock value in the company."

To best obtain value from the domain names, the Tucows portfolio team
strategically sells some of its names via live and silent auction, some are
bundled and sold individually to interested parties, and some are leased to
businesses on a multi-year term. In addition, some names are sold as
Premium Names through the Company's network of resellers.

"Tucows should be considered one of the premier providers of domain
names on many levels," said Sweetman. "The Tucows team is very focused on
identifying the highest quality names available, and executing on our
strategy to further monetize the Tucows Domain Name Portfolio for the
benefit of the Company and our shareholders."

A sampling of the some of the key Tucows domain name assets include the
following list of 100 names:

In addition to historical facts or statements of current condition,
this press release contains forward-looking statements within the meaning
of the "Safe Harbor" provisions of The Private Securities Litigation Reform
Act of 1995, including statements regarding the potential portfolio value
of the domain names and Tucows' continued pursuit of sales from its domain
name portfolios. Forward-looking statements provide Tucows' current
expectations or forecasts of future events. Actual results could differ
materially from those reflected in these forward-looking statements due to
the market for such domain names and the general financial and economic
conditions affecting the Internet and technology industries. Given these
risks and uncertainties, any or all of these forward-looking statements may
prove to be incorrect. Therefore, you should not rely on any such factors
or forward-looking statements. Tucows undertakes no obligation to update
publicly any forward-looking statement.

About Tucows

Tucows provides Internet services for hosting companies and ISPs.
Through our global network of over 9,000 service providers we provide
millions of email boxes and manage over eight million domains. Tucows is an
accredited registrar with ICANN (the Internet Corporation for Assigned
Names and Numbers). We hold a domain name portfolio of over 150,000 domain
names that are available for sale, monetized through advertising and
support our wholesale Personal Names Service. Our Retail division sells
Tucows services to consumers and small business owners through Domain
Direct and NetIdentity. remains one of the most popular software
download sites on the Internet. For more information please visit:




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