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New Book Shares Business and Product Naming Trade Secrets

July 14, 2008; 04:29 AM

/24-7PressRelease/ - NAPERVILLE, IL, July 14, 2008 — A new book titled Branding Best Practices: A Guide to Effective Business and Product Naming was recently published. The book is a comprehensive guide that details how to develop great business names, product names, taglines and domain names.

Naming trade secrets are divulged with a proprietary name development process used for billion dollar brands and start-ups alike. Case studies provide real, behind-the-scenes naming projects with strategy and rationale. Backgrounds of top brand names and the fastest growing brands are detailed, along with naming mistakes. A comprehensive list of naming resources including books and websites is shared.

"Effective naming is becoming more important than ever due to the saturation of brand names, the high failure rate of new products, and the growing understanding that a breakthrough name can improve marketing efficiency and reduce future marketing investment," states author Neil Brown.

The 84-page paperback book ($29.94), downloadable version ($9.94) and free preview are available at, reference 2625656 or ISBN 978-0-6152-2146-5.

About the Author
Neil M. Brown is founder and Managing Partner of IDeas BIG (brand identity group), a brand development consultancy based in Naperville, IL, outside of Chicago. His experience spans over twenty years, and nearly 500 naming and identity projects on both agency and client-side . Brown frequently lectures, writes and contributes articles to such magazines as Advertising Age, Marketing News, BtoB and Sales and Marketing Management. He earned an MBA from Northern Illinois University.

For more information about Branding Best Practices: A Guide to Effective Business and Product Naming, visit the above site or contact the author at 630.710.4710.

CONTACT: Heather Hawes
[email protected]




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