July 14, 2008; 04:29 AM
/24-7PressRelease/ - NAPERVILLE, IL, July 14, 2008 — A new book
titled Branding Best Practices: A Guide to Effective Business and
Product Naming was recently published. The book is a comprehensive
guide that details how to develop great business names, product names,
taglines and domain names.
Naming trade secrets are divulged with a proprietary name development
process used for billion dollar brands and start-ups alike. Case
studies provide real, behind-the-scenes naming projects with strategy
and rationale. Backgrounds of top brand names and the fastest growing
brands are detailed, along with naming mistakes. A comprehensive list
of naming resources including books and websites is shared.
"Effective naming is becoming more important than ever due to the
saturation of brand names, the high failure rate of new products, and
the growing understanding that a breakthrough name can improve
marketing efficiency and reduce future marketing investment," states
author Neil Brown.
The 84-page paperback book ($29.94), downloadable version ($9.94) and free preview are available at www.lulu.com, reference 2625656 or ISBN 978-0-6152-2146-5.
About the Author
Neil M. Brown is founder and Managing Partner of IDeas BIG (brand
identity group), a brand development consultancy based in Naperville,
IL, outside of Chicago. His experience spans over twenty years, and
nearly 500 naming and identity projects on both agency and client-side
. Brown frequently lectures, writes and contributes articles to such
magazines as Advertising Age, Marketing News, BtoB and Sales and
Marketing Management. He earned an MBA from Northern Illinois
For more information about Branding Best Practices: A Guide to
Effective Business and Product Naming, visit the above site or contact
the author at 630.710.4710.
CONTACT: Heather Hawes