Epson Consolidates Global Domain Portfolio with MarkMonitor

October 13, 2008; 08:44 AM

SAN FRANCISCO--(BUSINESS WIRE)--MarkMonitor®, the global leader in enterprise brand protection, today announced that Epson, the global leader in digital imaging products and technology, has consolidated global portfolio management with MarkMonitor Domain Management, giving the company one centralized system for proactively managing thousands of domain names. With a comprehensive, robust solution for domain management, Epson is eliminating multiple registrars worldwide; reducing domain management costs by 25 percent; enabling a better, more consistent online experience for its customers and gaining a competitive advantage in the marketplace.

MarkMonitor gives Epson unprecedented visibility into the company’s global portfolio and ensures that the company’s sites are constantly being monitored. “For the first time, we have one solution; one system to manage our domain names on a global level – from Japan to the United States,” said Ian Cameron, global web manager for Epson. “MarkMonitor Domain Management is a cost-effective solution that will optimize our business operations and allow us to reap the greatest possible benefit from our online properties.”

Prior to MarkMonitor, Epson used VeriSign DBMS for portfolio management. The system was costly to manage and did not have sufficient capabilities to effectively manage all of Epson’s domain names – especially as Epson’s operations span several continents. Regional sales offices worldwide took matters into their own hands by registering domain names through local agents, making it virtually impossible for the corporation to track and manage the overall effectiveness of its domain assets and strategy. Many Epson domain names throughout the company were tracked on multiple, individual spreadsheets, which only added to the confusion.

When VeriSign decided to sell its domain name business to Melbourne IT, Epson was forced to make a decision about its current domain portfolio management strategy and to weigh the benefits of portfolio consolidation. Epson realized they had no choice but to transfer the domains currently under management by VeriSign and decided to find a registrar focused on the needs of global brands. Because their entire portfolio would be transitioned, the chance for error would be much greater and important security issues needed to be considered both during and after the transition. After examining all of these factors, Epson decided to consolidate its global domain name portfolio with MarkMonitor and take advantage of a system designed specifically to manage global corporate domain portfolios.

In MarkMonitor Epson found a company that was squarely focused on corporate domain management and protecting global brands, possessing a rare combination of powerful technology and over-the-top customer service. In addition to consolidating their global domain name portfolio with MarkMonitor, Epson turned to MarkMonitor to protect their online channels and brand equity from online abuses by creating a comprehensive online brand protection strategy with MarkMonitor. “MarkMonitor is the clear leader in the field,” says Cameron. “The product and service provided by MarkMonitor – from front-end account management to back-end technical support – have been phenomenal. I don’t look for suppliers anymore; I look for business partners. I’ve found a trustworthy partner in MarkMonitor.”

About Epson

Epson is a global leader in imaging products including printers, 3LCD projectors and small- and medium-sized LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency. Epson is a network of 88,925 employees in 109 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Seiko Group had consolidated sales of 1,347 billion yen in fiscal 2007.

About MarkMonitor

MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.

Contacts:

MarkMonitor
Te Smith, 831-818-1267 (mobile)
[email protected]
or
A&R Edelman for MarkMonitor
Jonathan Jordan, 202-777-3842 (office)
Mobile: 240-483-6986
[email protected]

Source: www.businesswire.com