Cold.com - Domain Name to be Auctioned, US$1 Million Minimum Bid

WATERTOWN, Mass., Oct 14, 2008 /PRNewswire via COMTEX/ -- Cold.com will be auctioned in late November with a minimum acceptable bid of US$1 million, announced Patent Kinetics, LLC, an intellectual property strategy, evaluation, and brokerage company.

"We anticipate exceptionally strong interest in Cold.com," said Bob Weber, Managing Director, Patent Kinetics, LLC. "Marketing, advertising, brand management, public relations professionals, and other executives should carefully evaluate how the unique Cold.com domain name and web presence could figure prominently in their efforts to extend brand equity by leveraging consumers' brand and product associations with the word 'cold'."

Weber noted that the list of product categories and vertical markets that could make excellent use of the Cold.com domain name by utilizing the consumer's brand and product associations is surprisingly long, and includes (and is by no means limited to):

    -- Alcoholic and non-alcoholic beverages;
    -- Cold medicines and pharmacies;
    -- Ice cream, milk, and other dairy products;
    -- Home heating and cooling;
    -- Travel and leisure;
    -- Winter sports and recreation;
    -- Refrigeration;
    -- Cold storage facilities;
    -- Computer software; and
    -- Video games.

High Value Domain Names

Cold.com is one of the few high value, 4-letter .com domain names to be put up for auction recently. High value domain names that have sold for at least US$1 million include: Fund.com at just under US$10 million (topping the list so far for 2008); Diamond.com and Business.com, both US$7.5 million; AsSeenOnTV.com, US$5.1 million; Vodka.com and CreditCheck.com, both US$3 million; and Rebate.com, US$1 million. A list compiled from public sources of the 30 high value domain names that have sold for at least US$1 million can be found at http://www.patentkinetics.com.

Detailed Auction Information:

Sealed bids must be received no later than 5 p.m., Eastern Standard Time, Friday, November 14, 2008. The minimum acceptable bid is US$1 million. The sale to the highest bidder is expected to close in early December.

Documents detailing the sealed bid auction process, auction rules, and related terms and conditions are available on the Web at http://www.cold.com and at http://www.patentkinetics.com. Documents for bidders include: the Cold.com Sealed Bid Auction FAQ, the Cold.com Bidder Agreement and Rules, the Cold.com Sealed Bid Submission Form, and the Cold.com Purchase and Sales Agreement.

About Patent Kinetics, LLC:

Based near Boston, MA, Patent Kinetics, LLC is an Intellectual Property strategy, evaluation, and brokerage company specializing in patents, trademarks, copyrights, and high value Internet domain names. Dr. Robert Weber, Managing Director of Patent Kinetics, LLC, has been involved in Intellectual Property creation and transactions for more than two decades. He is a named inventor on 20 issued United States patents and a number of foreign counterparts, and on several patent applications pending in the United States and other jurisdictions.

SOURCE Patent Kinetics, LLC