Few Small Businesses Secure Online Transactions
With 2008 Black Friday sales projections plummeting, this year's Cyber
Monday may be even more influential to fourth quarter sales than ever
before. However, most small businesses are not ready with the proper
security to support robust online shopping. According to Gartner
Research, only 1.5% of small businesses have a digital certificate for
their Web site to protect customers from fraudulent transactions - a
situation that lends to the fact that nearly 70 percent of online
shoppers have terminated an online order because they did not "trust"
the transaction. In those cases, 64 percent indicated that the presence
of a trust mark would have likely prevented the termination.
An SSL or Digital Certificate can be considered a "Driver's License for
the Internet." Besides securing data such as credit card numbers or
customer account information, it confirms the Web site and organization
that is behind a Web site. It confirms that a business is what it claims
to be.
Easy to Install and Affordable Solution
Register.com offers an easy-to-install certificate which is backed by
its award winning technical support, should the small business owner
need help installing their certificate. Additionally, Register.com
customers using their new Web site hosting service have the benefit of
an automatic install process that allows a Digital Certificate to be set
up with just a few mouse clicks. Finally, the validation process of
having a domain, business or individual authenticated for most services
can be completed within hours.
Register.com's Digital (SSL) Certificate service offers four packages
(Essential, Premium, Wildcard and Extended) depending on the size of the
Web site and amount of information exchanged over the site. All packages
include Register.com's unique set of features (Unlimited Servers per
Certificate, 256-bit SSL Encryption and more than 99% browser
recognition) and are available at a price that is highly competitive.
"A Digital Certificate service is a must have for small businesses that
sell product on their Web sites because it assures their customers that
transactions are secure," says Larry Kutscher, Chief Executive Officer
at Register.com. "We asked our customers about the kind of service they
needed to make sure their Web sites are secure - and then developed an
offering that can be implemented easily and affordably. This is
especially important during the Holiday shopping season, when small
businesses and entrepreneurs conduct a majority of their yearly
business. We recognize the need to enable them to be sure their Web
sites are secure and ready for this crucial time of year."
For more information, visit http://www.register.com/titan/product/security.rcmx
or call 1-877-316-8164.
About Register.com
Register.com provides all the essential tools a business needs to build
and manage their online presence. Leveraging ten years of experience in
the domain business with over two and a half million domain names under
management, Register.com has built a reputation as a leading provider of
global domain name registration, web design and management services.
Through an expanding, broad selection of Web site design and management
solutions, Register.com enables small businesses and organizations to
create a dynamic web presence without the need for extensive technical
knowledge or resources. Register.com offers customers quick and
user-friendly registration and a wide array of Web site design services
from do-it-yourself tools to fully customized offerings; all backed by
expert 24 x 7 online and toll-free phone customer support.
SOURCE: Register.com
Horn Group
Joe Ciarallo, 646-202-9772
[email protected]
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