January 27, 2009; 05:04 AM
CAMBRIDGE, Mass., January 26, 2009 – Sedo, the leading online marketplace for buying and selling domain names, today unveiled its premiere “Top 10 Domains of the Month” list, which includes premium generic domain names currently for sale exclusively through Sedo. These coveted names are considered to be valuable online real estate because of the amount of traffic and bids they receive, the offer amount of the bids, and the strength of their keywords.
Sedo’s Top 10 Domains for January 2009:
Some of the most successful top selling, generic domains include banners.com, which sold for $360,000, crab.com for $92,000, and vodka.com for $3,000,000, which is Sedo’s highest selling generic domain to date.
“In order to maximize their web presence, companies are recognizing the tremendous benefits of using generic domains,” said Jeremiah Johnston, chief operating officer of Sedo. “People type in a generic domain expecting to find goods related to that subject. So, if a company owns that domain, they will receive the benefit of natural, type-in traffic and boost sales.”
Organizations of all sizes are increasingly registering descriptive domains as part of a creative marketing strategy, in an effort to increase visibility and acquire new customers. Using a keyword in the domain name can help drive traffic through direct navigation.
Bobbleheads.com, for example, was purchased for $29,112 through Sedo in 2008, and has already become a leader in the bobbleheads industry. A consumer searching the web for bobbleheads may bypass a search engine and use direct navigation by typing the web address “www.bobbleheads.com” directly into a browser. Bobbleheads.com now has the direct attention of an interested bobbleheads buyer on their website.
“The Bobbleheads.com domain name is clearly driving our success so far,” said owner Warren Royal. “Without it, we’d have to spend thousands on advertising. At this rate, the domain will pay for itself in just a few months.”
With the support of domain marketplaces like Sedo, business owners, domain developers and entrepreneurs, like Warren Royal, can tap into the secondary domain market to find and obtain generic domains that make it easier for more customers to find them online.
Sedo, an acronym for "Search Engine for Domain Offers," is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 800,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com).
For additional information, please visit www.sedo.com.
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