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Sedo Reports .UK Domain Sales Growth of 57% in its 2008 Domain Market Study

Sales of domain names are booming as the credit crunch bites, according to new figures by the leading domain marketplace Sedo

February 4, 2009; 10:22 AM

LONDON--(BUSINESS WIRE)--Sedo, the leading domain marketplace for secondary domain market sales, announced more than 1,305 .uk domain sales in 2008. A substantial sales growth of 57%, especially in comparison to the domain giant, the .com, which grew just 42% in 2008 on Sedo’s marketplace.

The secondary domain market is one of the few industries withstanding the economic downturn of 2008. Sales for the .uk domain amounted to an impressive £2,154,176, while Sedo’s overall marketplace saw more than £39 million in sales and paid more than £34Min domain parking revenue to their customers. Domain parking is a practice of hosting a used domain with pay per click advertisements. Internet visitors benefit from targeted portals assisting them in their search, while domain owners receive search revenue while hosting such ads.

Sedo attributes the growth of the domain market to the economic downturn. Sedo’s Director of Business Development, Nora Nanayakkara states “As companies of all sizes tighten their budgets, localized and targeted domain names with existing traffic become a crucial and necessary part to their marketing mix. Marketers are seeing better returns in acquiring domain names as opposed to search marketing in their efforts to drive traffic to their businesses.”

While Sedo has seen significant growth in Sales volume, the average sales price of a domain has dropped, making domain acquisitions even more appealing to online businesses. The average sales price for the .com domain has dropped to £1,282 and the average sales price for a .uk name was just £1,661 in 2008. Below is a list of Sedo’s top .uk sales for 2008:

Domain   Price in GBP*   80,000   25,743.12   21,150   20,010   20,000   14,688   12,607.20   11,432.80   8,435.84   7,702.81

* The currency was calculated based on the historic exchange rate on the date the sales agreement was made

Sedo predicts further growth in domain sales for 2009. Online advertising, one of the only marketing mediums expected to grow this year, is predicted to reach $59 million, a 10% growth according to a Group M study, making keyword bids more competitive, thus driving up the cost of search marketing. These conditions will make the prospect of acquiring direct navigation traffic more appealing to businesses and marketers as a more effective means of growing their business. Sedo also expects their domain parking members to benefit from the growths in search advertising spends, achieving higher earnings per click and therefore higher overall parking revenues by the close of 2009.

For more information regarding secondary market domain sales last year, please see our Market Trends Report 2008.

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading online marketplace for buying and selling domain names and websites. With offices in London, England, Cologne, Germany and Cambridge, Massachusetts, Sedo has assembled the world’s largest database of domain names for sale, with more than 15 million listings. The success of Sedo’s model has attracted a global membership base of more than 900,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (, France (, Germany (, and Spain (




Kate Farooqui, +44 (0)207 400 9090
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