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Companies Going With "Best Offense" Strategy In Tough Times

February 13, 2009; 09:18 AM

Atlanta, Georgia, USA, February 12, 2009 - As seen in the recent Super Bowl game, the best defense is a good offense.

We also saw more of a new trend being advertised: Not cars, beer, or chips: domain names.

Why? Because to be serious in business in the 21st century you have to have one, and the right domain can make all the difference.

If you were in the harmonica business, for example, you’d want to own the domain name because it instantly makes you a perceived leader in your field - and in this particular case, the domain is on the market for the first time.

"I’m seeing tremendous interest in the name" says Matthew Shelton, current owner of "Investors, manufacturers, players - they all are throwing their hat into the ring, because of the value of the name for building a business"

Mr. Shelton, a harmonica player himself, acquired the domain back in 1996:

“It’s rare to see a domain like this for sale, not like 1996”, Shelton says with a rueful laugh, “But seriously I encourage anyone to get on the web and register the best domain name you can right now, even if it is just your “” – the advantages are tremendous with the right domain", Shelton says.

In times like these it’s hard to believe you can find investments that start as low as ten dollars that can be used to build a business – but that’s the “state of domain names” for 2009, where it could very well be that a “good offense” is the best strategy to get ahead.




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