February 16, 2009; 10:04 AM
MODESTO, CA, February 12, 2009 /24-7PressRelease/ -- With the increasingly higher degree of competition being exhibited across the Internet, monetizing your web site now requires a new model requiring creativity and innovation.
In the early days of the Internet, a major means of monetizing the web was to buy domain names and use automatically generated (auto-gen) solutions known as 'parking' that presented users who navigated to that domain with a full page of ads. Offered by companies such as Sedo, DomainSponsor, TrafficZ, and Parked.com, these solutions were somewhat easy, required little investment, and little or no maintenance.
In the past year and a half, however, domain parking has suffered from reduced advertising revenues due to more stringent advertising standards, search engine scrutiny, and a maturing Internet user audience. It only takes one or two visits for the average Internet user to realize that these parked domains are not real sites and do not add much to a user's experience.
In need of a new solution, the market was addressed by a new wave of auto-gen solutions. Claiming to be Parking 2.0, services such as WhyPark.com, DomainEmbarking.com, and SteadyNiche.com emerged with services that automatically scraped content from sources around the Web and placed it next to ads on 'mini-sites' with the intention of re-enticing search engines. This new batch of auto-gen solutions, however, are often mediocre in their ability to bring relevant, coherent content together and is obvious to the Internet user that they are not real sites. As a result, domains placed through these services are put at risk of being flagged as spam sites by search engines such as Google, Yahoo, and MSN.
With any of these solutions, Parking or Parking 2.0, domain owners have little to no control over how their domains are presented and monetized on the web. The resulting pages created by these services are bound to be duplicated on another page and visitors attempting to find what they are looking for on these pages are often disappointed in the results.
I was recently provided with a beta test account for a new, free development platform called DevHub, which provides a legitimate alternative to inefficient and static auto-gen solutions. I easily added my domains onto the system and I was off and actually developing.
As a novice in web development, over the next few days I was able to use the DevHub publishing platform to turn my barren domains into a network of high-quality, fully functional websites. Suggested templates on the system give you a good head start and the intuitive editing tools give you the flexibility to intelligently mix your own content (text, pictures, videos) with multiple revenue streams (ecommerce products, sponsored client advertisements, business and property listings, job leads) and site-enhancing content modules (news, reviews, RSS, how-to/local video clips). Traffic and revenue analytics were all tracked in a reporting dashboard, allowing me to further tweak my sites for my intended audience.
DevHub sites end up as fully functional websites, not mini-sites or parked pages and when used correctly, you are able to get your sites ranked well in search engines. If you are looking for a long term solution for your domain portfolio, transform them on DevHub into a network of impressive, unique websites which have the potential to gain targeted traffic and inevitably more revenue.