February 19, 2009; 11:09 AM
One Internet expert equates using pay-per-click advertising to renting vs. owning a home
When it comes to Internet marketing
for most businesses it is welcome to the grand illusion says Scott
Alliy an Internet expert and President of eComInvestments.com a domain
name investment firm.
The costs associated with learning and testing alone can quickly mount
into the thousands of dollars for business owners migrating to the
Internet in search of new business.
Click fraud is one cost says Mr. Alliy but there are many others costs
associated with Pay-Per-Click advertising to also consider.
While great strides have been made to prevent click fraud once rampant
in the PPC advertising channel opportunities to abuse the system remain.
As an alternative to the potential losses, low quality visitors and
high cost of testing and developing a Pay-Per-Click campaign Mr. Alliy
suggests investing in Domain names relating to your business or service
or market niche.
"Instead of paying to roll the dice business owners should buy the dice
then they can roll them their way and as often as necessary until they
win" says Scott.
When you own one or more memorable domain names you can share those
domain names to any audience you wish using any combination of
advertising media giving you total control of your advertising
Not to say that being able to bid on keywords does not provide you a
measure of control over your ad budget but there is the cost incurred
of testing to establish the ultimate set of keywords and bid amounts to
attract qualified visitors to your website.
Probably the most compelling argument for owning one or more premium
quality memorable and attractive domain says Scott is the cost control
When you pay to acquire a domain name you have a one-time fixed cost
and can use and profit from that name for years to come. When you apply
that same money to clicks once the ad campaign is shut off you have
nothing to show for your expense and need to continue to spend even
more money to tweak, test and activate your ad campign day after day.
Should you ever decide to sell your business adds Scott domain names
are a valuable asset where money spend on PPC advertising provides no
attraction to potential buyers.
According to Scott his company tried both marketing avenues and long
ago made a decision to invest in memorable domain names relating to
their niche market.
We leverage our vast portfolio of carefully selected domain names to
increase traffic, produce qualified visitors, encourage word-of-mouth
advertising, grow our market presence, and block competition from
entering into our space says Scott.
According to Scott the selection and use of multiple premium domain
names are the main reasons for the tremendous success that they have
realised on sites like FindaSeminar.com a training search engine that
has grown to be the premier training and seminar search engine on the
For more information about how to choose and use domain names to boost
traffic and profits to any Online business plese visit
http://www.ecominvestments.com or http://www.DomainsAvailablenow.com
About Us: EcomInvestments.com is a
division of Allied Internet Solutions Inc. a Houston Tx based Internet
marketing and Internet business consulting firm
800 349 1935 x8
Country: United States
Contact: Scot Alliy
Bus E-Mail: na
Phone: 800 349 1935 x8