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Press Releases by Sells for $1.4 Million at Moniker Live Auction

More Than $2.1 Million in Domain Names Sold At TRAFFIC Conference As Investors Bid for Internet Real Estate; Online Auction Continues through May 7

May 4, 2009; 09:32 AM

LOS ANGELES--(BUSINESS WIRE)--Confirming growing interest in domains as an established asset class, Moniker® reported today that it sold for $1.4 million at its premium live auction at the TRAFFIC Silicon Valley event in Santa Clara, California last Wednesday. The price easily topped the $250-500,000 required opening bid range. Moniker is part of, a technology-based leader in the emerging domain name marketplace, the digital real estate of the Internet.

In total, 91 domains were purchased for $2,133,350 during the live event, producing an impressive 47.6% sell-through rate of names on the block. The average selling price per domain was $23,443. (These results reflect the concluded live auction process and do not yet represent all closed transactions.) Complete live auction results are available in the Archive section of the Moniker Domain Auction Headquarters website:

Top sellers included:

   $1,400,000   $45,000   $40,000   $32,500   $25,000   $21,000   $20,000   $20,000   $19,000   $18,000   $17,000   $17,000   $16,000   $14,000   $13,000   $13,000   $12,000   $12,000   $12,000   $11,000   $11,000   $11,000   $10,000   $10,000

A total of 191 premium names were available at the live auction, selected from over 75,000 domain names submitted by sellers interested in leveraging Moniker’s live auction expertise and global client base to sell their names.

Extended Online Auction

Moniker is also hosting an extended online auction in conjunction with the live event, offering thousands of additional names for sale. The online auction started on Wednesday, April 29 at 5:00 p.m. Pacific Time (8:00 p.m. Eastern) and will run for a full week, closing on Thursday, May 7 at 12:15 p.m. Pacific time (3:15 p.m. Eastern).

Some of the featured names available in the extended online auction include: (Spanish for “travel”)

To learn more about bidding options for this online auction, and to monitor the calendar of upcoming Moniker auctions, visit the Moniker Domain Auction website at

Bidders may also contact [email protected] or call (800) 688-6311 for more information.

About Oversee's Aftermarket and Registrar Division

Comprised of Moniker® and®, Oversee's Aftermarket and Registrar Division offers businesses and individual investors an array of services for domain name registration, acquisition, management, appraisal, brokerage and sales. Moniker, one of the domain name industry's most respected registrars, introduced the live domain name auction concept and conducts auctions around the world each year. SnapNames operates the largest auction of expired and deleting domain names and gives its customers exclusive first access to the world's most valuable names every day. For more information, visit and

About is a technology-based leader in the emerging domain name marketplace, the digital real estate of the Internet. The company offers integrated services to register, appraise, buy, sell, monetize and develop more than 8 million combined domain name properties. Oversee uses unique, optimized technology to connect consumers and advertisers with highly relevant advertisements across millions of web sites.

Headquartered in Los Angeles, the company's core brands include DomainSponsorTM, SnapNames®, Moniker®, and LowFares.comTM. To learn more, please visit


Oversee Corp. Communications
Mason Cole, Vice President
[email protected]
Corinne Forti, 805-368-8665
[email protected]




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