Leading Domain Marketplace Offers Highly Relevant, Category-Defining Domain Names as Millions Take to the Internet for Finance and Career Guidance
May 20, 2009; 07:02 AM
Cambridge, Mass., May 19, 2009 – Sedo, the leading secondary domain marketplace and award-winning monetization provider, today announced that it will hold a private auction for the domain name Wealth.com on Thursday, June 25. Prior to this one-day event, Sedo will hold a separate, week-long auction featuring premium career-related domain names, like Resumes.com. This Careers Auction will run from Wednesday, June 3 until Wednesday, June 10.
The Wealth.com and Careers auctions are coming at a time when the economic recession has brought the subjects of career and finance to the forefront of public consciousness. As unemployment continues to grow, job-related search engine queries have become the most popular search category, according to Google Adwords. Along with career-focused websites, internet users are also turning to the web for investment advice and opportunities. The term “wealth,” for example, is searched over 1.5 million times a month through Google, resulting in over 185 million search results in the U.S. alone.
By owning a generic domain that describes a company’s product or service, or a domain that contains popular related search terms, such as Wealth.com, an organization can significantly improve its website’s organic search ranking, while saving money on PPC (pay-per-click) advertising costs.
In fact, several of the world’s leading companies have already successfully implemented this strategy, by investing in premium generic domains and using them to redirect to their main business website. Examples of industry leaders that have deployed this strategy include Bank of America (Loans.com) and Monster.com (Jobs.com), along with quite a few others, like Fidelity (Funds.com) and CNN.com (Money.com).
“Sedo’s Wealth.com and Career auctions will feature highly targeted generic domains that provide a built-in competitive advantage. These domains have the power to dramatically improve company web traffic and search results, while creating instant brand credibility that will last well beyond the economic downturn,” said Jeremiah Johnston, general counsel and chief operating officer, Sedo.com. “The internet has been flooded with searches for finance and career guidance, as the recession has left millions seeking new jobs worldwide, and millions more re-evaluating their approach to wealth management.”
Sedo’s Wealth.com private auction will be held on Thursday, June 25 from approximately 12:00 p.m. – 4:00 p.m. EDT. Interested buyers must certify to bid by Monday, June 15 with Tessa Holcomb, senior broker and acquisition consultant. Tessa Holcomb can be reached at [email protected] or at 617-499-7242.
Sedo’s Careers Auction will run from 12 p.m. EDT on Wednesday, June 3 to 12 p.m. EDT on Wednesday, June 10. For the complete list of domains for sale in the Careers Auction visit Sedo’s Domain Auctions Schedule at http://sedo.com/us/buy-domains/domain-auctions/
Sedo is still accepting domains for the Careers Auction event. For additional information on buyer and seller criteria for the Careers Auction, please contact Jay Finnan, portfolio sales manager at [email protected] or 617-499-7237.
Sedo, an acronym for "Search Engine for Domain Offers," is the leading secondary domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 900,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com). For additional information, please visit www.sedo.com.
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