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IP2Location.com Releases New January 2007 Geolocation Database
By Derek Iwasiuk IP2Location.com, as leading provider of Internet geo-location software and services for the e-commerce industry, today announced the release of January 2007 updates for all products. IP2Location™ is a database product that enables Web sites to identify the geographic location and Internet domain name of their visitors by using only IP addresses. The database is used to match an incoming IP (internet protocol) address to the country, region, state, city, latitude, longitude, zip code, Internet service provider (ISP), Timezone, Netspeed and domain name of the Internet user. By knowing the location of visitors in real time, Web sites can display localized content, server bandwidth balancing, improve click-throughs and sales, prevent Internet fraud, and implement many other solutions. For the advertising and marketing industry, learning your Web visitor’s origin enables you to offer unique banners to increase hits rate and ROI, customize marketing messages, redirect visitors to appropriate Web pages, display native language, or manage digital rights. For e-business Web sites, the IP2Location™ database is
crucial to identify suspicious Internet orders to reduce charge-backs,
avoid orders from high risk countries, display native currency on order
forms, and calculate correct tax fees based on country and regions. |
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