October 5, 2006; 06:14 AM Quarus Domains, a leader in Internet domain name investing, today
announced the creation of its new Real Estate Branding division. The
company is offering a premier group of real estate domain names that
are city/state specific and utilize keywords such as MLS, Realtor,
realty, and properties. Examples include LosAngelesResales.com,
ForemostRealtor.com, RealtorSeattle.com, MLSFortWorth.com and over
1,500 others.
V. Timothy Ovloff, Director of Strategic Planning, explained, "One of
the truths of modern business is that there is almost nothing that your
competitors can't duplicate in a matter of months. What's most
important to real estate professionals in today's tightening market,
therefore, is his/her brand. It's how they establish and perpetuate
recognition. Studies have proven that egocentric domain names such as
jennyjonesrealtor.com have consistently failed to accomplish this."
In July, consultants Borrell Associates reported that online real
estate advertising rose from $396 million in 2001 to $1.7 billion in
2005. They went on to predict that Internet real estate advertising
will grow to a $2 billion level this year and push past $3 billion by
2010, surpassing newspapers in terms of advertising market share.
Real estate professional marketing consultant Sara Belkin feels that,
"With pricing as low as $10 per month, this is a great opportunity for
agents to move into Internet marketing in a big way with the finest of
web addresses. The branding power Quarus Domains is offering will allow
these agents to dominate the Internet real estate market in the future."
Ovloff referenced Diane Strickland, a real estate agent near Savannah,
Ga. who, in July, purchased SavannahMLS.com for $2,400. Strickland
believed that a good domain name would trim her advertising costs. She
has found that not only did customers searching for multiple listing
services come across her Web site, but many had typed the URL directly
into the address bar. "I have had a tremendous amount of success and I
think it was worth every cent," said Strickland.
Acknowledging how the Internet has completely rewritten the rules of
how consumers buy and sell homes, Ovloff concluded, "As the Diane
Strickland example shows, these city/state specific domain names
attract thousands of Internet savvy buyers and sellers every day. The
unique drawing power of these domains will grow any real estate agent's
business."
Quarus Domains is a privately held company based in Boulder, Colorado
and is a recognized leader in top level domain investing. Since 2003,
the company has been acquiring, enhancing and selling portfolios of
Internet domain names and is working with domain investors to build the
world's most profitable and highest quality portfolio of names.
V. Timothy Ovloff
Quarus Domains
303.447.6890 |
|