DUBLIN, Ireland and WASHINGTON - dotMobi, the first and only Internet address designed
specifically for mobile phones, announced its "Go Mobile!"
initiative, a program for dotMobi's network of global registrars and
resellers to help businesses accelerate their move to the mobile
Internet.
Go Mobile! is exclusively available to dotMobi's registrars and
resellers, and includes a range of tools for developing good quality
mobile content as well as targeted marketing guides to dramatically
improve companies' mobile capabilities and business volumes.
"Go Mobile! equips our partners with the tools they need to support
customers who are establishing their mobile web presence," said Neil
Edwards, CEO of dotMobi. "Go Mobile! is about accelerating the adoption
of the .mobi domain and also encouraging the development of good
quality mobile content to create a faster and more reliable mobile
Internet experience for users."
Core elements of Go Mobile! include a range of tools for registrars and resellers:
* Ready.mobi -- An analysis tool to test the mobile-readiness of any web
site using industry best practices and standards. Ready.mobi gives an
in-depth directional report of how well a site will perform on mobile
phones.
* Dev.mobi -- The dotMobi Developer Forum at http://dev.mobi/ is a rich
source of news, tools and applications for anyone with an interest in
the mobile web
* .Mobi Site Builder -- dotMobi will soon offer registrars a mobile web
site building tool that they can in turn offer to their customers.
"As the world's leading .mobi registrar, we are naturally excited
about Go Mobile!," said Bob Parsons, CEO & Founder of
GoDaddy.com(R). "With this launch, dotMobi is growing an exciting range
of revenue opportunities and we have the mobile tools to help make it
happen, including Website Tonight(R), a site builder that will format
your Web page for mobile devices and our industry leading Web-Based
Mobile Mail."
Other Go Mobile! elements include a substantial cooperative marketing program plus full training and support.
Bhavin Turakhia, CEO of India-based Directi Group, said, ".mobi is
one of our most successful recently launched domain names. With these
comprehensive tools, dotMobi is opening a new world of global content
growth."
Go Mobile! will be available to fully accredited
dotMobi registrars from Monday, 12 February. Details will be issued
directly to dotMobi registrars via standard communications channels.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint
venture company based in Dublin, Ireland with offices in Washington, DC
and Beijing, is leading the development of Internet usage from mobile
phones with the .mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around .mobi are
optimized for use by mobile devices. On-the-go consumers can have
confidence that an Internet site or service will work from their mobile
device when using the .mobi address. dotMobi is backed by leading
mobile operators, network and device manufacturers, and Internet
content providers, including Ericsson, GSM Association, Hutchison 3,
Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse,
T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a
sponsor of W3C's Mobile Web Initiative. http://www.dotmobi.mobi/
For more information on dotMobi domains and registration information, visit http://mtld.mobi.visit/ the dotMobi blog at http://blog.mobi/.