dotMobi Builds World's Finest Directory of Mobile Content

February 12, 2007; 02:31 AM

DUBLIN, Ireland and WASHINGTON - dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, announced plans to launch a range of white label directory, research and database licensing services based around the company's global directory of mobile Internet content. These services will be publicly available during the second half of 2007 with the first set of services ready for preview during the first half of 2007.

The dotMobi database is a catalogue of all mobile content available on the Internet today and is quality-rated by location, category, relevance and suitability to download content easily on a mobile phone. The database will contain all mobile content in existence, including .mobi sites, country specific sites, .com sites, WAP sites and other mobile-optimized content. It enables fast and accurate categorization of mobile-relevant content and will be the most accurate and in-depth database covering mobile content in the world.

dotMobi will offer a range of white label licensing services with various levels of access to its database. The white label search directory will allow for operators, search companies, and other application companies, to private- label consumer access through their service to dotMobi data.

The research service will allow information professionals, research departments and companies to monitor detailed trends of what is happening with the internet month by month on the mobile. The data licensing service allows for any application provider or company to rent the dotMobi data for inclusion into their applications which could, for example, include location-based services.

"We have already started delivering on access to the database at the 3GSM World Congress in Barcelona with our dotMobi Research Note on GSM Association members, which shows one of the first-ever reports on how 'mobile-ready' the operator community may or may not be. Data-services related to mobile content is naturally the next step for dotMobi after launching the mobile content standards and developer tools," said Neil Edwards, CEO of dotMobi. "We are also happy to see that operators like Orascom have real interest in using the dotMobi data services for mobile content."

"We are very excited about the imminent consumer launch of onkosh.mobi, the mobile version of Orascom's new Arabic-language search portal, onkosh.com," said Khaled Bichara, Orascom Telecom Holding Board Member & Chief Fixed and Portal Officer, Wind Telecomunicazioni SpA. "We will be greatly enhancing this in the coming months on an ongoing basis with data from the dotMobi mobile content database, to give our Arabic users the full mobile web experience. Onkosh is built from the ground up with the Arabic user in mind, utilizing advanced NLP (Natural Language Processing) to improve search results."

Orascom Telecom Holding, a dotMobi investor, is one of the first companies to work with dotMobi on the cross-integration of mobile data with the development of onkosh.mobi, a mobile version of its Arabic-language search engine, http://www.onkosh.com. The two companies will work together to deliver sophisticated mobile search functionality for consumers and users of onkosh.mobi.

dotMobi's white label search services will be available in the second half of 2007 and interested organisations are invited to contact dotMobi to discuss these from today.

Companies requiring further information about dotMobi's database, search and directory services, should call +353 1854 1100.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the development of Internet usage from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work from their mobile device when using the .mobi address.

dotMobi is backed by leading mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://mtld.mobi.Visit the dotMobi blog at http://blog.mobi.

For more information, please contact: Vance Hedderel, dotMobi (mTLD Top Level Domain, Ltd.), +1-703-485-5563, [email protected] Danielle Siemon, A&R Edelman for dotMobi, +1-650-762-2947, [email protected] Sasha Manners, Edelman Europe, +44 207 344 1504, [email protected]