NameMedia Acquires SmartName, Adds to Suite of Domain Name Market Solutions

March 6, 2007; 01:27 AM
NameMedia announced the acquisition of SmartName.com, one of the pioneers in providing monetization services for owners of high value domain name portfolios.

As advisors to NameMedia , SmartName founders Ari Goldberger and Lawrence Fischer will continue to drive the strategy, innovation and customer service that has made SmartName an industry leader

“In building the next generation of SmartName, we realized that the resources of NameMedia would be of tremendous value,” said Goldberger. “As we reviewed their plans, and we spent time with the management team, we realized they were in a position to lead this industry, and we wanted to be part of that success.”

The acquisition further enhances NameMedia’s suite of services for domain owners and brings to more than two million the number of domain names that are part of the NameMedia network, including BuyDomains.com, Afternic.com, ActiveAudience.com and Goldkey.com.

“The SmartName acquisition accelerates our leadership in delivering customized solutions for owners of premium domains," said Brian Carr, the NameMedia Senior Vice President responsible for SmartName, ActiveAudience and Goldkey. “Working with Ari and Larry to enhance SmartName will ensure that its leadership position is unsurpassed.”

Additional Information is available at www.SmartName.com.

About NameMedia

NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit www.namemedia.com.

NameMedia, Libby Levinson, 781-839-2809, [email protected]