April 27, 2007; 03:17 AM dotMobi, the company behind the first and only Internet address
designed specifically for mobile phones, announced that its CEO,
Neil Edwards has been elected as Vice Chairman for the new Europe,
Middle East and Africa (EMEA) Chapter of the Mobile Marketing
Association (MMA) www.mmaglobal.com.
The
MMA EMEA’s charter is to build a sustainable ecosystem for the mobile
marketing industry in the EMEA region, while protecting the consumer
experience. It also announced today the creation of the EMEA board,
including a new board of directors and Executive Committee. Neil joins
the new MMA EMEA chapter, which brings together more than 150 brands,
agencies and mobile marketing industry players in the region under the
Chairmanship of Richard Saggers, Head of Mobile Advertising for
Vodafone Group.
“The launch of the MMA EMEA chapter is a
significant milestone, marking another exciting step in the development
of the region’s mobile marketing industry,” said Laura Marriott,
President of the MMA. “dotMobi’s CEO Neil Edwards is a great addition
to the team in the Vice-Chairman role and we look forward to leveraging
his expertise to help grow the association and industry in the region.”
Neil
Edwards, CEO, dotMobi says, “The best way forward for mobile marketing
in Europe is industry collaboration. I am pleased to join as
Vice-Chairman of the MMA EMEA board and work alongside industry peers
to help achieve a common goal – a sustainable mobile marketing
environment in Europe.”
In addition to Neil Edwards, the 2007 MMA EMEA Executive Committee includes:
- Richard Saggers, Head of Mobile Advertising, Vodafone Group (Chairman)
- Alberto Benbunan Garzón, Biz Dev Director, Mobile Dreams Factory (Treasurer)
- Sixto Arias, Chairman MMA Spain & Title Havas Media Interactive (Secretary)
- Daniel Rosen, Group Head, AKQA Mobile (Director at Large)
- Laura Marriott, President, MMA Global
MMA
membership is open to companies, academic institutions and individuals
actively engaged in the global mobile marketing industry. A list of
current members is available at www.mmaglobal.com/modules/wfsection/article.php?articleid=501
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