BroadwayShows.com - Captivating Domain Name Debuts on the Auction Block

September 23, 2008; 06:42 AM

NEW YORK, Sept. 22 /PRNewswire/ -- The five-star entertainment domain name BroadwayShows.com is being offered for sale via LIVE AUCTION at the TRAFFIC 2008 Domain Conference & Expo.  The Broadway Theatre District in Manhattan, commonly referred to simply as Broadway, houses 39 professional theatres with 500 seats or more.  According to The Broadway League, Broadway shows sell over 1,500,000,000 USD worth of tickets annually (yes 1.5 BILLION).

BroadwayShows.com will feature an attractive reserve price in this auction, and as a result, it is expected to sell.  Online bidding on this domain name is currently available for registered bidders and bidding will continue until the live event on September 24th at 1:30pm EDT at the Brooklyn Bridge Marriott Hotel in Brooklyn, New York.

Why are generic domain names like BroadwayShows.com so valuable?  Year after year, the values of generic domain names have been rising dramatically. Domain names truly are the "real estate" of the Internet, and an easy-to-remember, brandable Internet domain name could be a key component in any company's success.

Corporations worldwide are taking note of these developments, and are taking action accordingly.  Russian vodka magnate Roustam Tariko, controller of Russian Standard Co., recently received tremendous publicity from his decision to purchase vodka.com for $3 million in 2006.  Tariko, a billionaire Russian entrepreneur, easily recognized the long-term value of possessing such a high-profile domain, and will no doubt use it in his efforts to expand into the highly competitive U.S. beverage market.

Once high-profile domains are acquired by large corporations, they will never be available for public sale ever again.  Indeed, one's only hope of controlling such a high-profile domain name would be to acquire the entire corporation, an undertaking thousands of times more expensive than buying the domain before the corporation acquires it.  The appeal of high-profile domain names is undeniable.  Make sure you don't miss out on this one-time opportunity to acquire BroadwayShows.com exclusively available at Rick Latona Auctions.

For more information, please visit their website at

http://www.RickLatona.com.

Any questions concerning the auction or the domain name BroadwayShows.com should be directed to [email protected].  Rick Latona Auctions has a special arrangement with Domain Capital which allows up to 70% financing on this premium domain.

Contact:

David Clements

[email protected]

Rick Latona Auctions, LLC

405 Brentwood Dr. NE

Atlanta, GA 30305

Ph: +1.678.468.9228

Source: www.prnewswire.com