By Derek Iwasiuk
DomainInformer.com
July 24, 2006
Leading Internet media distribution and direct search firm Internet
Finance International Corporation recently acquired a portfolio of
approximately 300 domain names across two major verticals – business
and travel with the Company’s portfolio estimated at 1400 domain names
and climbing. Chris Kern, President of Internet Finance International
Corp. stated “the recent domain name acquisitions in the travel and
business verticals are very valuable, especially when coupled with a
specific type of business, city, state or country. These recent
additions are crucial to building our online media network and creates
a compelling platform for direct search and local search which are two
of the hottest markets in Internet advertising.” Further developments
and specific site launches in these verticals will be announced in the
near future.
Internet Finance also brings the public five new websites that were
launched during July, 2006. These specific vertical portals, more
recently referred to as vortals, can be found under the following
names: www.ServiceHealth.com, www.HealthPlanPros.com, www.eCompanies.info, www.HotelPlace.net , and www.BestHotelsInGermany.com.
These vortals were designed and launched to become leading destinations
to provide niche oriented content and advertising placement to improve
the user experience and to better match targeted media to consumer
needs. Chris Kern commented “our business plan and strategy is very
focused towards building depth within specific market niches, similar
to major direct search and local search companies such as NameMedia,
and Marchex, which collectively have more than a million domain names
and related websites.” Internet Direct Search and Local Search
advertising is estimated to bring in between $400Million and
$800Million in 2006, and in excess of $1Billion in 2007 by estimates
from several media analysts. “This is a emerging aggressive growth
market where there is plenty of room for established companies and new
players to come on board and contribute to this burgeoning sector of
Internet media – we’re here to stay,” stated Mr. Kern.
Internet Finance also has decided to re-deploy another segment of its
business model - selling niche oriented domain names. DNJournal reports
recent July domain name sales showing Wifi.com being sold for $225,000;
PrimeRate.com changing hands for $110,000, and Diamond.com being the
2006 sale of the year at $7,500,000 (sold in May 2006). The Company has
elected to place highly relevant direct search domain names such as
SearchFrankfurt.com, BestHotelsInCanada.com, SearchForHotels.net, and
WifiShopping.net, amongst several others, into to auction at Sedo.com –
the world’s largest domain name marketplace.
Internet Finance International Corporation was founded in 1992 on the
premise of assisting small and middle market companies with their
business development and financing needs. Since 1996, the Company’s
focus was realigned towards acquiring domain names, online business
development and growing its Internet media distribution network. With
approximately 1400 domain names and 20 leading Internet properties, the
Company benefits from leveraging current technology and direct search
methodologies to optimize the online experience in addition to
acquiring strategic domain names and domain name portfolios serving
specific market verticals and niches.
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