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VeriSign and Demand Media Join Forces to Promote .tv Domain Names


By Derek Iwasiuk
December 14, 2006

VeriSign, Inc., the leading provider of intelligent infrastructure for the networked world, announced a strategic alliance with Demand Media to leverage its industry relationships and Web 2.0 expertise to market the .tv Top Level Domain Name (TLD) as the preferred Web address for rich media content. VeriSign will continue to manage the underlying domain name registry for the .tv TLD, including the back end operations and management of the wholesale channel.

The .tv TLD reflects more than the location of a Web site, it reflects the content of that site -- in this case, a compelling and entertaining rich media destination.

"VeriSign is very excited to be working with Demand Media to promote .tv -- one of the most recognizable domain names in the world," said Mark McLaughlin, executive vice president, VeriSign. "By creating an intuitive destination for professional and user-generated video content, everyone from social networking communities to leading media portals can instantly attract consumers and new revenue opportunities. The alliance with Demand Media will increase the global visibility of the .tv TLD and its inherent brand value."

"The Internet media landscape is rapidly evolving and users want to publish and share their personal video content. By registering a .tv domain name and adding video content of their choosing, users can program their own channel," said Richard Rosenblatt, chairman and CEO, Demand Media. "We are thrilled to leverage the synergy of domain name registration and new media for the benefit of .tv registrants and Internet users worldwide."

The new alliance, which combines VeriSign's domain name registry expertise with Demand Media's innovative new media strategy, will offer companies new revenue streams and consumers more engaging experiences. For case studies and examples of companies and individuals who are using .tv, visit

About Demand Media

The Demand Media(TM) proprietary media platform powers the company's unique content verticals and highly-trafficked domains and unique content verticals. The Company leverages cutting-edge, user-driven publishing, community and monetization tools in its quest to define the next generation of new media companies. The privately held company was founded in May and is based in Santa Monica, CA, with offices in San Francisco and Seattle, WA. For more information or to register a .tv name, visit

About VeriSign

VeriSign, Inc. (NASDAQ:VRSN), operates intelligent infrastructure services that enable and protect billions of interactions every day across the world's voice and data networks. Additional news and information about the company is available at

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