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Go Daddy Launches Anti-Phishing Enhancement To Email

November 9, 2004; 05:40 AM
SCOTTSDALE, Ariz. - November 9, 2004 - ( - The Go Daddy Group, Inc., parent company of, the No. 1 registrar of domain names, and member of the Anti-Phishing Working Group, today announced an enhancement to the company's email system that will identify and automatically eliminate phishing attempts at the server level.

"Phishers disguise themselves as a company you are familiar with and then lure you to a familiar looking website where they prompt you to provide certain identifying information. Unfortunately, the site you are visiting is a fake Web site designed to deceive and capture your personal information," explains Bob Parsons, president and founder of Go Daddy, recently ranked No. 8 on the Inc. 500 list of America's Fastest Growing Private Companies.

"With the increasing frequency of phishing attacks, Go Daddy developed a system that will materially minimize our users' exposure to this threat."

The innovative anti-phishing tool created by Go Daddy identifies phishing emails upon receipt. The system then automatically eliminates the phishing email before it reaches the user's inbox. This utility tool was added to every email account on the Go Daddy network at no additional charge.

Most often, phishers imitate large financial services companies, enticing the recipient to provide account information -- such as username and password -- through an email link. The individual thinks they are logging in to the legitimate company's Web site, when in reality, they are on a third party Web site that is capturing personal information. According to the Anti-Phishing Working Group, an industry association focused on eliminating identity theft and fraud that result from phishing and email spoofing, phishing attacks increased an average of 50% per month from December 2003 to July 2004 -- with no sign of slowing down.

"Phishing and email spoofing are growing quickly, and are avenues for criminals to steal the identity and financial information of consumers," said Dave Jevans, Chairman of the Anti-
Phishing Working Group. "Go Daddy's addition of anti-phishing email filters will help protect their customers from this growing menace." More information on phishing can be found on the Anti-Phishing Working Group's website at

"This technology makes great strides in helping protect our customers from inadvertently disseminating their personal information to the wrong people," says Parsons.

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