May 18, 2006; 01:55 AM Despite the pervasive groaning and head-scratching when it comes to
trying to think up “.com” domain names that remain available, it’s
still possible to find great domain names by using creative naming
tactics, says Marcia Yudkin, “Head Stork” of the business naming
company Named At Last (www.namedatlast.com).
Even in a highly competitive industry, you can think up original,
appealing domain names for businesses by using the following five
naming tactics that few people use, Yudkin claims:
1. Focus on results. What is the outcome or end result that people want
to have from buying a certain product or service? How do they feel when
they have finished the transaction? “My own company name, Named At
Last, falls into this category,” Yudkin says.
2. Look for puns. Make a list of relevant keywords, say each out loud
and play around with the sounds. Puns are much less likely than other
kinds of names to have been registered because their component parts
are not actual words. For instance, the name Sitesfaction, for a web
design company, was an entry submitted in a Named At Last naming
contest - and an available domain at that time despite tens of
thousands of web design firms in the English-speaking world.
3. Think slang. Let your imagination and memory fly around for
pleasing-to-the-ear expressions. As of today, the domain
BoyOhBoyToys.com for an online toy store is unregistered, as is a
domain for its sister store AttaGirlToys.com.
4. Go symbolic. Suppose you're an expert on the horror genre and want
to start a paid online community for horror fans. Horrorific.com,
horrorgate.com and Horrornet.com are all taken, but as of today, the
less obvious and more vivid FrightFox.com is not.
5. Vary real words. "Google's name is a play on the word googol, which
refers to the number 1 followed by one hundred zeroes," says the Press
Center of the world's most successful search engine. "The word was
coined by the nine-year-old nephew of mathematician Edward Kasner," it
continues - providing another hint for creative naming: consult a kid.
For more information on Named At Last’s company and product naming
services starting at just $997 for names delivered in one week, go to www.namedatlast.com.
Marcia Yudkin
1-800-333-8376
Named At Last
P.O. Box 305
Goshen MA 01032 |
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