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Yes, Appealing Domain Names Are Still Available, Says Naming Expert, Offering 5 Ways to Think Up a Novel, Untaken Domain Name

May 18, 2006; 01:55 AM
Despite the pervasive groaning and head-scratching when it comes to trying to think up “.com” domain names that remain available, it’s still possible to find great domain names by using creative naming tactics, says Marcia Yudkin, “Head Stork” of the business naming company Named At Last (

Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using the following five naming tactics that few people use, Yudkin claims:

1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction? “My own company name, Named At Last, falls into this category,” Yudkin says.

2. Look for puns. Make a list of relevant keywords, say each out loud and play around with the sounds. Puns are much less likely than other kinds of names to have been registered because their component parts are not actual words. For instance, the name Sitesfaction, for a web design company, was an entry submitted in a Named At Last naming contest - and an available domain at that time despite tens of thousands of web design firms in the English-speaking world.

3. Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions. As of today, the domain for an online toy store is unregistered, as is a domain for its sister store

4. Go symbolic. Suppose you're an expert on the horror genre and want to start a paid online community for horror fans., and are all taken, but as of today, the less obvious and more vivid is not.

5. Vary real words. "Google's name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes," says the Press Center of the world's most successful search engine. "The word was coined by the nine-year-old nephew of mathematician Edward Kasner," it continues - providing another hint for creative naming: consult a kid.

For more information on Named At Last’s company and product naming services starting at just $997 for names delivered in one week, go to

Marcia Yudkin

Named At Last
P.O. Box 305
Goshen MA 01032



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