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Web Users Rready to “Rush” for .mobi

Internet Leader Offers Customers Opportunity to Secure Newest Domain Name Extension.

September 26, 2006; 02:14 AM

SCOTTSDALE, Ariz. –®, the No. 1 registrar of Web site domain names worldwide, is now helping customers secure an online presence with .mobi -- the new top level domain designed to enhance Web browsing on Internet-enabled mobile devices. The technology is dedicated to giving Internet users customized content to ease on-the-go use of the Web.

The newly created .mobi domain is supported by 13 leading mobile and Internet organizations. Beginning Sept. 26 - during what is known as the Landrush period - customers who want to secure an available .mobi domain name, such as “,” can do so at

“Dedicating a special domain extension to mobile devices is critical for developing the mobile online market,” said Bob Parsons, CEO and founder. “Web sites designed for PCs can be confusing and cumbersome on mobile devices. Dot mobi domain names will allow Webmasters and visitors to get the most out of their mobile experience. Go Daddy® is always striving to make the Internet easier to use. We are proud to be helping our customers gain a leading edge with this emerging technology.”

Worldwide, there are four mobile phones for every one personal computer. Yet industry studies show that users have been frustrated with on-the-go use of the Internet, largely because of slow-loading pages and problems navigating Web sites on mobile phones and PDAs. The .mobi top level domain, with universal standards and protocols, will help solve these issues.

Later tonight, President and COO Warren Adelman will address industry experts and media representatives at the dotMobi Release Party in New York City. “Go Daddy has worked toward this day for months. Dot mobi will revolutionize the way we use the mobile Internet. We are thrilled to be helping customers get in the dot mobi game through a combination of products, like WebSite Tonight®, WebMail and services designed to tap the potential of dot mobi,” Adelman said.

To search and register an available .mobi domain name, visit starting Sept. 26.

For more information about .mobi, visit

About The Go Daddy Group, Inc.
Go Daddy® is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration and Web site hosting services, as well as a broad array of on-demand and other services. The Go Daddy Group has more than 15.5 million domain names under management. is the world's No. 1 domain name registrar. is also rated the world's largest hostname provider according to Netcraft®. During the final six months of 2005, The Go Daddy Group registered approximately one-third of all domain names registered in the top five generic top-level domains, or gTLDs, including .com, .net, .org, .biz and .info.

Nick Fuller, Communications Manager
480.505.8800 x4435, [email protected]

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