BusinessWeek Introduces New Mobile Edition with Microsoft as Launch Sponsor

October 11, 2006; 04:00 AM
In response to the growing demand for sophisticated and relevant content for mobile devices such as smartphones, PDAs and other handheld computers, BusinessWeek is launching a new portable-electronic content delivery product, BusinessWeek Mobile Edition. Starting today, all of the high-quality content readers have come to expect from BusinessWeek will now be available free of charge at www.businessweek.mobi.

As BusinessWeek advances on the mobile frontier with a new product offering, Microsoft Windows Mobile will support its efforts as the exclusive on-screen advertiser on BusinessWeek Mobile Edition for 2006, and will be integrated into the BusinessWeek Mobile Edition advertising campaign.

As the first global magazine to use the “.mobi” designation, BusinessWeek hopes to provide easy recognition and ease of use to consumers who wish to access BusinessWeek content on their mobile devices. Consumers will soon be able to recognize Web sites specially designed for use by mobile phones by the new “.mobi” suffix, which is being introduced alongside the popular ".com,” “.org,” and other domains.

BusinessWeek Mobile Edition will incorporate the best of BusinessWeek magazine and BusinessWeek.com, with an interface that is uniquely adapted for portable devices. “BusinessWeek Mobile Edition presents an ideal platform for providing professionals with timely insight when, where, and how they want it and for our launch sponsor, Windows Mobile, to reach this ‘on-the-go’ audience,” said BusinessWeek.com Senior Vice President and General Manager, Roger Neal.

BusinessWeek is a leading global business media organization, providing unparalleled insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 80% of the nation’s households, BusinessWeek Weekend delivers important business, consumer and financial news to television viewers every week.