Jason Claiborne Inc. to Sell Top Domain Name Portfolio

December 14, 2006; 12:59 AM

Several years ago, Jason Claiborne chose to invest in a non-traditional investment known as Web Real Estate. After witnessing several of his long-time colleagues pioneer successful e-commerce businesses in the late 1990's, Claiborne began to see a broader view of the Internet.

"The one common denominator that all businesses and individuals need is credit so why not invest in credit-friendly and highly marketable domain names?" asked Claiborne. Claiborne's company began purchasing top generic Internet domain names as early as 1997. "Other than your health, your credit score ranks right up there with being one of the most important elements of your life," says Claiborne.

The sale and listing of domain names - otherwise known as Web Real Estate Property - has recently been on the rise as companies seek to establish their identity, image & brand through generic branding terminology. Private equity firms have also expressed interest in acquiring companies that are capitalizing on this emerging e-commerce trend. In the spring of 2006, Blue.com sold for an estimated $500,000 USD, while ON.com sold for $635,000 USD and CD.com recently sold for $277,750 USD.

Why are these Internet domain names so valuable? It has become quite popular for an Internet user to type in a generic term followed by a ".com" to achieve direct navigation to a Web site and/or an industry-specific product. "The ability for an Internet user to be directed specifically to a (self-branded) product's Web site is the equivalent of direct marketing and cost effective advertising for a business," said Claiborne.

After studying several socio-economic areas of our society, Claiborne chose to focus his attention on the financial industry and purchase easy to recall credit domain names such as his company's BrandNewCredit.com domain. "When a person or company seeks to grow their business or make a substantial purchase, creditworthiness is always the first consideration," stated Claiborne. "a credit score can be adversely affected - by the rate of divorce, bankruptcy, loss of employment, business interruption, and a variety of other economic factors," added Claiborne. The credit industry has been booming as companies seek to offer a variety of credit products and services under one umbrella. "After all, who doesn't need 'Brand New Credit'?" asked Claiborne.

Claiborne's domain portfolio consists of several top level domains (TLDs) that work well in search engines, are unique, fanciful and self branding for marketing purposes. Such domains include:

- BrandNewCredit.com
- WantNewCredit.com
- SimplicityCredit.com
- CreditDream.com
- NeedNewCredit.com
- ForNewCredit.com
- CreditPorter.com.

Claiborne readily admits "the acquisition of our portfolio could substantially benefit the marketing efforts of a company looking to expand their brand(s) in the financial/credit services industry."

Claiborne is a business consultant and corporate trainer who provides educational seminars and training for creative marketing trends. He has recently authored a book entitled "How to Speak Womanese(R)," and created www.SpeakWomanese.com to provide informative relationship communication skills and training for both women and men.

Jason Claiborne, [email protected], 3236 E. Grand Ave., Suite I, Laramie, WY 82070, Phone: 800-218-6861