Moniker to Hold Largest Live/Silent Domain Auction in History at the TRAFFIC West Conference

February 8, 2007; 02:29 AM
Coffeengo.com, dealscoop.com, eventscoop.com and movershakers.com are anticipated to be among those website rights in the form of domains that will be up for bid at Moniker's live/silent domain auction to be held at the TRAFFIC West Conference in Las Vegas on March 7. Moniker’s previous domain auction sold over $5 million last October. In this next auction, Moniker will have proxy bidding available for those not able to attend.

Marie Nelson of IndustryScoop, an Internet pioneer in event email marketing and domain owner, said, “There is a new online advertising trend by which traditional advertisers are buying brand advertising (domain names) instead of buying keyword search engine advertising.

“With a reversal of traditional brand spending, Fortune 500 brands and marketers are buying stand alone domains,” Nelson continued. “Either you can put millions of dollars into major ad campaigns or use an easy descriptive identifier to achieve similar growth, higher repeat business and in the long term, more intangible value to the business.”

As an example, the Coffeengo.com domain name could be used as a sales-based online transactional tool for coffee franchisees, grocery stores or convenience stores.

The end user benefits by streamlining the ordering process, keeping their favorites available to quickly order, and having their order ready for pick-up when they arrive. This is the ultimate coffeengo concept.

The business owner/domain holder would have a strategic competitive edge with an easy to recognize branded domain, and could anticipate continued long term growth in their business as computer mobility increases.

About Moniker

Moniker is the first and only provider of Domain Asset Management™, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. Moniker is also one of the top 10 ICANN registered domain registrar companies in the world.

About IndustryScoop

IndustryScoop.com created the event email alert market and was rated #1 for most read email newsletter out of 32 major and Internet publications.

IndustryScoop.com, Marie Nelson, 865-973-6262, or Moniker.com, Don Lyons, 954-861-3535