March 15, 2007; 09:33 AM
In a national survey, more than 30 percent of small business owners said
they have opted to use a do-it-yourself package to create their
organization’s Web site.
Commissioned by 1&1 Internet, Inc. (1and1.com), the world’s
largest Web-hosting company, the study of 765 small business owners also
found 100 percent of small business owners not only agreed that the
absence of a company Web site would lead a potential customer to seek a
competitor, but that using a poorly performing Web site could also lead
to lost sales opportunities.
Sub-standard Web sites also impact a company’s
bottom line. When asked whether or not potential customers would have
more doubts about buying from a company using a poor quality Web site,
survey respondents unanimously agreed that they would.
“Hundreds of thousands of US small businesses
utilize 1&1 website packages,” said
Andreas Gauger, Chairman, 1&1. “Often,
sites built with a powerful DIY-style WebsiteBuilder can be more
attractive to customers than complex or dated HTML websites, that
require far more work to create.”
1&1 Internet, Inc. is a subsidiary of United Internet, a profitable
public company with 6,000 employees and a market cap of $4 billion. 1&1
was established in 1992 and hosts more than seven million domain names,
while 38,000 servers run on the company’s
state-of-the-art data centers. 1&1’s
global community is over 6.5 million customer contracts strong. The
company’s U.S. headquarters is located in
Chesterbrook, PA. For more information about 1&1, please visit the
company’s Web site at www.1and1.com
or call 1-877-461-2631.