P&O Ferries protects key European routes online
Domain names at core of online marketing strategy.
November 29, 2007; 06:00 AM
bookings a key aspect of its business, P&O Ferries has developed a
substantial domain name portfolio, including its main website, www.poferries.com
and campaign specific domains such as www.sailtospain.co.uk, which are used
to drive traffic and measure response to specific marketing campaigns, or to
drive more traffic to the home page when campaigns are not running.
P&O Ferries’ growing domain name portfolio is managed by NetNames
Platinum Service, which advises a third of the FTSE 100 companies on domain
Chief Information Officer at P&O Ferries commented, “As we continue
to grow our online business, domain names are becoming a key part of our
marketing strategy. It is imperative that we have a proactive solution to
centralise our domain names as a strategic marketing tool and protect our brand
from online threats. In an increasingly competitive market place, working
with NetNames gives us a greater level of administrative control and the
necessary support to help secure our brand online.”
P&O Ferries with a centralised service, managing its portfolio and keeping
it abreast of domain industry issues and developments. In addition,
NetNames Platinum Service automatically renews all of P&O Ferries’
domains as it is critical in a thriving online business that domains are not
allowed to lapse. P&O Ferries also works with a dedicated NetNames
senior account manager to proactively manage the domain name portfolio and
assist the company in the implementation of their comprehensive domain name
strategy at the core of online marketing.
Jonathan Robinson, Chief Operating Officer for NetNames commented, “The online travel market is increasingly competitive and large organisations like P&O Ferries realise the importance of using domain names strategically as a key part of their online marketing and to protect their online brand. By taking advantage of the Platinum Service P&O Ferries will be able to consolidate its substantial domain name portfolio, securing it and helping facilitate future online growth.”
NetNames is part of London listed Group NBT plc (LSE: NBT). Through its industry leading domain name management service, NetNames Platinum Service, the company is responsible for managing and protecting online brands for international corporates, including in excess of 30% of the FTSE 100. Following the acquisition of Ascio Technologies in January 2007 NetNames became Europe’s largest domain name management specialist. The acquisition of Envisional Solutions in July 2007 added a range of market leading online brand protection services to the existing domain name management expertise.
NetNames is headquartered in London, with offices in New York, Nice, Munich, Madrid, Copenhagen, Zurich and Oslo. For further information, visit www.netnames.com.
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