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dotMobi Chooses BrandMuscle to Simplify Customized Marketing Efforts

Marketing Mobi-lizer Provides .mobi Domain Registrars and Resellers with an Online Marketing Toolkit

November 30, 2007; 09:43 AM
CLEVELAND, Ohio – BrandMuscle, Inc. has been chosen by dotMobi, the company behind .mobi – the first and only Internet domain exclusively for mobile phones – to implement its BrandBuilder® marketing solution.

The dotMobi Marketing Mobi-lizer solution provides domain registrars and resellers around the world with access to customizable marketing and advertising materials to promote registration and use of the .mobi domain. This no-cost tool eliminates the need for expensive agency and design resources so that registrars of any size can launch campaigns easily and inexpensively.

"For registrars used to selling standard Internet domains, the uniqueness of .mobi can present a challenge because the .mobi domain offers a complete solution for companies looking to go mobile. Our partners needed an equally unique tool to maximize their marketing efforts around .mobi. BrandMuscle's BrandBuilder was a perfect choice to give our registrars the depth of tools they needed with an easy-to-use interface," said Trey Harvin, CEO, dotMobi.

The dotMobi Marketing Mobi-lizer offers a variety of customizable advertising options including web banners, magazine inserts and more. Additionally, the dotMobi Marketing Mobi-lizer provides a Mobility Education center that houses a wealth of information that users can access to help inform potential .mobi domain buyers of the benefits of owning and maintaining a .mobi site.

Interested registrars should account their dotMobi account managers or [email protected].

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed on the .mobi domain are optimized for use by mobile phones. On-the-go consumers can have confidence that an Internet site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit Visit the dotMobi blog at

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