Marketing Mobi-lizer Provides .mobi Domain Registrars and Resellers with an Online Marketing Toolkit
November 30, 2007; 09:43 AM
CLEVELAND, Ohio – BrandMuscle, Inc. has been chosen by
dotMobi, the company behind .mobi – the first and only Internet domain
exclusively for mobile phones – to implement its BrandBuilder®
The dotMobi Marketing Mobi-lizer solution provides
domain registrars and resellers around the world with access to
customizable marketing and advertising materials to promote
registration and use of the .mobi domain. This no-cost tool eliminates
the need for expensive agency and design resources so that registrars
of any size can launch campaigns easily and inexpensively.
"For registrars used to selling standard Internet
domains, the uniqueness of .mobi can present a challenge because the
.mobi domain offers a complete solution for companies looking to go
mobile. Our partners needed an equally unique tool to maximize their
marketing efforts around .mobi. BrandMuscle's BrandBuilder was a
perfect choice to give our registrars the depth of tools they needed
with an easy-to-use interface," said Trey Harvin, CEO, dotMobi.
The dotMobi Marketing Mobi-lizer offers a variety of
customizable advertising options including web banners, magazine
inserts and more. Additionally, the dotMobi Marketing Mobi-lizer
provides a Mobility Education center that houses a wealth of
information that users can access to help inform potential .mobi domain
buyers of the benefits of owning and maintaining a .mobi site.
Interested registrars should account their dotMobi account managers or [email protected].
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a
consortium based in Dublin, Ireland with offices in Washington, DC and
Beijing, is leading the growth of Internet use from mobile phones with
the .mobi domain name. Unique among domain name providers, dotMobi
ensures that services and sites developed on the .mobi domain are
optimized for use by mobile phones. On-the-go consumers can have
confidence that an Internet site will work on their mobile phones when
using a .mobi address.
dotMobi is backed by leading mobile operators, network
& device manufacturers, and internet content providers, including
Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom
Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles,
TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web
For more information on dotMobi domains and registration information, visit http://mtld.mobi. Visit the dotMobi blog at http://blog.mobi.