October 16, 2008; 03:38 AM
(1888PressRelease) October 16, 2008
- Hong Kong – DotAsia Organisation announces partnership with Web2Asia
to launch the GoingEast.Asia (http://www.goingeast.asia) survey. The
survey targets SMEs (Small/Medium Enterprises) and Internet businesses
worldwide, on their expansion plans for Asia. “The ‘.Asia’ domain will be a breeding ground for Internet development
and business communications across Asia. Already we see global brands
adopt the ‘.Asia’ domain for their marketing campaigns in Asia,” says
Edmon Chung, CEO of DotAsia. “We are most enthusiastic however to see
SMEs leveraging ‘ .Asia’ to expand from their local market to the Asia
wide market. GoingEast.Asia survey will provide invaluable insights
into how ‘.Asia’ can better provide a gateway for SMEs, especially from
Europe and US to penetrate the Asia market.” GoingEast.Asia commences October 14 and will run for 2 weeks. Key
results will be announced November 14 during the China 2.0 Blogger Tour
in Shanghai. “We are happy to have partnered up with the DotAsia
Organisation to mutually develop this first ever quantitative study.
The DotAsia Organisation's mission statement is very complimentary to
ours: To support the expansion of internet companies in Asia,” says
George Godula, Founder of Web2Asia & Initiator of the
GoingEast.Asia survey. “Multinationals understand the value of a name. That is why they
readily incorporate the word ‘Asia’ in their company names when they
expand to Asia. With ‘.Asia’, SMEs can make their brand more
Asia-friendly instantly and naturally on the Internet,” adds Chung. “A
‘.Asia’ domain provides businesses with: 1. a name on the Internet that
matches its offline branding efforts online and to clearly present its
scope of business to relevant customers; 2. cost savings on a name that
can be marketed consistently across the whole of Asia and the rest of
Asia; and 3. a name that naturally increases its visibility on the
Internet.” As a natural word, “Asia” is a highly relevant type-in keyword which
Internet users readily enter into searches. Based on statistics from
Overture, the word “Asia” is included as a search term 5 times more
than the word “Europe” and 20 times more than “EU”. A ‘.Asia’ domain
naturally increases visibility and footprint on the Internet by
improving search ranking through relevance. This is especially valuable
for SMEs marketing to Asia. About DotAsia Organisation: DotAsia Organisation (http://www.registry.asia) is a not-for-profit
corporation with a mission to promote Internet development and adoption
in Asia. The organization oversees the ‘.Asia’ top-level Internet
domain name, and is formed as an open consortium of 20 official
top-level-domain authorities around the region, including .CN (China),
.JP (Japan), .KR (Korea), .IN (India), .NZ (New Zealand), .PH
(Philippines), etc., and 5 regional Internet organizations including
APNIC, APNG, APCERT, PAN and APTLD. In the past two decades Asia has
developed into a global force in the commercial, political and cultural
network. The .Asia domain aspires to embrace this dynamism in the Asia
Century to become a nucleus, intersection and breeding ground for
Internet activity and development in the region. About Web2Asia: Web2Asia is a full-service provider with headquarters in Shanghai,China
that specializes in supporting Western Internet companies and mobile
content developers to expand into China, Japan and Korea.
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