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PV Media Group Launches, Securing Domain Name of Valuable, Highly Searched Term in Online News

November 20, 2008; 09:24 AM

NEW YORK--(BUSINESS WIRE)--PV Media Group (, a leading integrated online marketing company, has entered into a joint venture with Breaking News Network, Inc., securing as a domain name one of the most valuable and highly searched search terms in online news,

“Perhaps the most exciting component of is the domain name itself,” PV Media Group CEO Steve Rosenberg says. “Instantly securing a highly trafficked domain name like this, encompassing a term that has become such a significant part of the global vernacular, holds tremendous value for advertisers seeking prime online real estate with guaranteed traffic.”

Rosenberg has named newspaper veteran James McDonald, the company’s VP of corporate sales and development, to serve as president-CEO of the joint venture, which aims to create a unique online social news community.

McDonald has run free daily newspapers in Philadelphia and Washington, D.C., where he developed the concept of The Washington Examiner. Overseeing operations, including business and product strategy, McDonald has appointed veteran journalist John Wilpers as editor of

Wilpers joins the new enterprise from his consulting company, which specialized in helping newspapers, including the Los Angeles Times and Miami Herald, integrate blog content into their sites. Earlier, Wilpers served as editor of The Washington Examiner, working with McDonald to conceptualize, plan and launch the paper. He has also served in editorial posts at Boston Metro and The Boston Herald.

“Because of its name and subject matter, is well positioned to generate tremendous traffic,” McDonald says. “It will essentially have the social news community field to itself, since traditional media companies have been entirely focused on creating online brand extensions.”

He adds, " will be designed to bring about a more informed global news conversation in both open and closed communities. Its posts offer readers coverage from every vantage point. They can also share a variety of unique widgets and tools, including some that we will add soon, that offer greater insight into the news than typical aggregation sites.”

A year in the making, will tackle the latest international, national, political, entertainment, sports, business, finance, health, science and technological innovation happenings.

By offering multiple perspectives on significant breaking stories and news events—aggregated from the media, firsthand blog posts, pod- and video-casts, news buzz from around the web, opinion polls and comments—users can make instantly informed decisions based on verified information posted 24/7.

To supplement traditional media links, is building a vast network of pre-screened video and print contributors for its website and widgets. The list will be comprised of highly respected freelancers and bloggers, citizen journalists and students from Northwestern University's prestigious Medill School of Journalism, who will provide pod-and video-casts to the site.

As news breaks, PV Media Group’s Prime Visibility, a search engine optimization and pay-per-click company, will utilize its proprietary search engine marketing technology to enable to immediately capture paid search words for stories. Additionally, it will take advantage of the millions of monthly searches based on the desire for "breaking news."

Prime Visibility is also launching significant social marketing campaigns on DIGG,, Reddit, stumbleUpon, YouTube Channel of Video Content, MySpace, Facebook, wiki and other micro communities.

Meanwhile, through PV Media Group's online ad networks, AdOn Network and Premium Access Media, banners will appear on media and other behaviorally targeted sites focusing on news. They will provide millions of additional impressions, creating brand awareness and traffic.

About PV Media Group:

Established in January 2008, PV Media Group ( combines the resources of three Web-based marketing and advertising companies:

Prime Visibility LLC (, founded in 1998, is a leading, full-service Search Engine Marketing (SEM) firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility provides integrated online marketing plans and individually tailored services, including SEO, Pay-Per-Click (PPC), email marketing, conversion tracking solutions, Web 2.0, Social Networking, and other SEM services. Based in Long Island, N.Y., Prime Visibility has developed outstanding revenue growth and is on the 2007 and ’08 INC. list of the fastest-growing private companies in America and was ranked 16th in Website Magazine’s list of the Top 50 SEO Firms for 2008.

AdOn Network (, founded in 1999, is one of the largest contextual and behavioral advertising networks online, providing innovative solutions to more than 1,000 national and international advertisers and publishers. Based in Phoenix, Az., AdOn Network ranked 72nd on Entrepreneur Magazine’s “Hot 500” list of 2007’s fastest-growing companies in America.

Premium Access Media (, established in 2008, is an innovative vertical advertising network representing more than 2,000 quality brand name publishers across a number of tightly focused vertical channels, including entertainment, gaming and health. Premium Access provides fully transparent online advertising solutions, allowing both publishers and advertisers to remain in complete control of their brand. With a variety of vertical channels to choose from, advertisers can focus their campaigns on highly specific markets, while publishers can more effectively monetize their sites and maximize revenue.

About Breaking News Network:

Founded in 1993, Breaking News Network (BNN) is an industry leading wire service providing hundreds of news notifications per day to the media; federal, state and local emergency response providers; hospitals; law enforcement; insurance companies; the Red Cross; Salvation Army and other interested parties in major Mid- Atlantic metropolitan centers, including New York, Philadelphia, Baltimore and Washington, D.C.


PV Media Group
Kory Kredit, Vice President of Marketing
[email protected]
The Lippin Group
Jim Benson, Senior VP
[email protected]




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