Isn't It Ironic? Reserve.com for 'No Reserve'

May 5, 2009; 02:58 PM

In an ironic twist, DomainConsultant.com announced yesterday the availability of Reserve.com without a 'reserve' price in its domain name auction going on now through May 5th -- when lots begin to close in alphabetical order at 12pm PDT.

The news is especially stunning as it comes on the heels of recent comparable sales in the seven-figure range including Toys.com for $5.1m, Ad.com for $1.4m (this week), Auction.com for $1.7m and Fly.com for $1.76m. Other large sales have occurred but go unreported or are sealed by the purchase agreement.

"This is the single best year domain names have had for a long time," says DomainConsultant.com analyst Mike Fiol. "We've had more seven-figure sales in 2009 than in the previous two years combined."

Reserve.com joins fifty other high-profile generic addresses in the auction including Mundo.com, Miss.com, Zodiac.com, Longhorn.com and more.

Inventory is also slated with several 'city' or 'GEO-names' -- made popular by the decline of traditional, local media. Cities represented include SantaClarita.com, Augsburg.com, Massapequa.com, PalmCity.com and Fargo.net.

"Whether it's Reserve.com or Ponce.com, there are only so many of these one-word names, these cities. The supply of great domains is very finite -- it's supply and demand," adds Fiol, who also owns and runs HappyBirthday.com.

When asked about putting a high-profile name such as Reserve.com into the auction without a reserve, Fiol laughs. "The irony is just too good not to bid on that one. Don't you think?"

The GEO-Domain Auction is open for bids now and concludes on Tuesday, May 5th at 12pm PDT. Anyone is eligible to bid, visit www.aftermarket.com to register.

Source: www.pr-canada.net