Is Your Domain Name SEO Friendly?The importance of domain names in SEO
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Rick Carbone May 11, 2006
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When you first start an Internet business one of the first items on
the list, after you've written your business model, is getting a domain
name. In years past it wasn't as difficult to find a decent name for
your site. Today however, it's not as easy to get your dot com name.
The process of registering a name has improved substantially but the
availability for descriptive names is far more difficult. Why is this a
problem you may ask? It's more of a problem for small and home business
sites than it is for larger companies. The reason is simple and I can
sum it up in one word: money.
Larger companies, especially public companies have the funding to
advertise their new sites, therefore they don't really need to have
names that reflect the type of business they are in. I can site a
perfect example, Go Daddy.com, has absolutely nothing to do with the
type of business Go Daddy is in. But being the largest register of
domain names, GoDaddy can advertise on all media levels to get business
including buying advertising time on the Super Bowl! If you are
starting a home based business on the Internet, I'll bet that you won't
be buying time on television not to mention next year's Super Bowl.
Okay, where am I going with all of this? You are on a limited budget
when you start your business and you must rely on free traffic to your
site, because without traffic you have no business. This is what I
described in my article on organic traffic a few weeks ago. In order to
get substantial traffic to your site you'll need to have an optimized
site. This all has to do with keywords and something called keyword
density. You achieve this by having your most important keywords
dispersed throughout your website and your domain name. (See I did come
to the point of this article.)
Most SEO, search engine optimization, programs first look at the
domain name and your major keywords. They look to see if your domain
name and site title have any commonality. If they do your site receives
extra points in the SEO algorithm, (a logical step-by-step procedure
for solving a mathematical problem in a finite number of steps, often
involving repetition of the same basic operation.) I hope that I
haven't lost you here because all of this is very important, especially
to home based Internet business owners.
Most SEO programs will constantly refer back to the domain name and
those words which match the dominate keyword phrases that you have
chosen. When your site is optimized, search engines will pick up your
scent, so to speak, and you will have great placement and positioning
on searches that have your keywords. All of this amounts to substantial
traffic.
I'm not an expert on SEO and I don't pretend to be but I've spent my
share of time in attempting to understand it and how it effects my
site. I can recommend two areas of my site that I think are beneficial
to you: Web Site Design and Search Engine Optimization at http://www.homebusinessresearch.com.
There are a lot of submission services as well. Some of them are good
and some of them are not so good. Try to optimize first.
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